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6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...

ReadyTalk’s HubSpot App is Now Certified

In early December of 2013, ReadyTalk released an integration with HubSpot. The integration allows marketers to: Create landing pages for registration and emails for invites,...

The Cost of Bad Data is the Illusion of Knowledge

Today's post is provided by Tomasz Tunguz, a venture capitalist at Redpoint. Tomasz originally shared this post on LinkedIn. You can learn more about Tomasz on his LinkedIn...

5 Things Every Marketer Can Learn from HubSpot’s 2014 Attempt at the World’s Largest Webinar

5 Things Every Marketer Can Learn from HubSpot’s 2014 Attempt at the World’s Largest Webinar In August 2011, HubSpot set the Guinness World Record for hosting the world’s largest...

Make the most of CTA's C-Level @ Mile High

Good news Colorado sales professionals; more than 80 CTO’s, CIO’s, and key decision makers for your Colorado target accounts will be in the same place all at once, on one day; and...

ReadyTalk Now Integrates with HubSpot

As ReadyTalk looked to expand the various products and services that we offer to our marketing-focused users, we thought the next best investment would be best spent on an...

Using the ReadyTalk for Salesforce Integration to Increase Webinar Registration & Attendance

Recently, one of our customers that uses the ReadyTalk for Salesforce integration asked how to use the application to encourage their sales team to invite their prospects to an...

New Functionality for the ReadyTalk for Eloqua Connectors

In between Eloqua Experience 2012 and 2013, ReadyTalk gathered feedback from users (both old and new) of our integration.  We always have three main goals in mind when adding new...

New Functionality for ReadyTalk for Salesforce Users

Over the past few weeks, we have released several updates across our ReadyTalk core product, Outlook Scheduler, and Salesforce application to create additional efficiency between...

How Does Salesforce Do It? Driving Collaboration in the Online Success Community

Salesforce sets the bar pretty high when it comes to success. Much of that success can be attributed to the giant Salesforce Success Community  that now exceeds 850,000 members and...

Join our Webinar for Another Look at the ExactTarget/ReadyTalk Integration

In mid-July, ReadyTalk launched an integration with ExactTarget, which is free and available now in the HubExchange App Marketplace. Essentially, our app creates emails and landing...

Mutually Beneficial Partnerships, Part 3: How to Launch & Nurture a Successful Partnership

In the first two posts in this series, I shared my thoughts on identifying opportunities for partnership  and pinpointing the right partner.  Now, let’s talk about how to bring...

Mutually Beneficial Partnerships, Part 2: 4 Steps for Identifying & Approaching a Potential Partner

Congratulations! If you read my first post on this topic, maybe you have identified a category of products that can help you address unmet customer needs, create differentiation,...

Mutually Beneficial Partnerships, Part 1: How to Discover the Right Areas for Partnership

My background in is product. I have lived and breathed technology product marketing and product management for more than 17 years.  After leading ReadyTalk’s product strategy...

Tips for Leveraging Webinars throughout the Funnel

Last week, Eloqua hosted an awesome Virtual Road to Revenue event for hundreds of modern marketers. Check out all of the fantastic content from speakers like Eloqua’s Alex Shootman...

A Whirlwind of a Week for the ExactTarget HubExchange Launch

As  I mentioned last week, ReadyTalk was very excited to launch our ExactTarget application as part of HubExchange week. There were live and virtual events going on around the...

ReadyTalk for ExactTarget Application Now Available on ExactTarget's HubExchange

After several months of preparation, including development, promotion, and word-of-mouth buzz, ExactTarget is launching HubExchange, a marketplace for marketers, by marketers.  ...

Coming soon! ReadyTalk for ExactTarget Integration

  The ReadyTalk footprint continues to expand as we announce our latest integration. ReadyTalk for ExactTarget will be generally available starting July 15th for ExactTarget...