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Make the most of CTA's C-Level @ Mile High

Good news Colorado sales professionals; more than 80 CTO’s, CIO’s, and key decision makers for your Colorado target accounts will be in the same place all at once, on one day; and...

ReadyTalk Now Integrates with HubSpot

As ReadyTalk looked to expand the various products and services that we offer to our marketing-focused users, we thought the next best investment would be best spent on an...

Using the ReadyTalk for Salesforce Integration to Increase Webinar Registration & Attendance

Recently, one of our customers that uses the ReadyTalk for Salesforce integration asked how to use the application to encourage their sales team to invite their prospects to an...

New Functionality for the ReadyTalk for Eloqua Connectors

In between Eloqua Experience 2012 and 2013, ReadyTalk gathered feedback from users (both old and new) of our integration.  We always have three main goals in mind when adding new...

New Functionality for ReadyTalk for Salesforce Users

Over the past few weeks, we have released several updates across our ReadyTalk core product, Outlook Scheduler, and Salesforce application to create additional efficiency between...

How Does Salesforce Do It? Driving Collaboration in the Online Success Community

Salesforce sets the bar pretty high when it comes to success. Much of that success can be attributed to the giant Salesforce Success Community  that now exceeds 850,000 members and...

Join our Webinar for Another Look at the ExactTarget/ReadyTalk Integration

In mid-July, ReadyTalk launched an integration with ExactTarget, which is free and available now in the HubExchange App Marketplace. Essentially, our app creates emails and landing...

Mutually Beneficial Partnerships, Part 3: How to Launch & Nurture a Successful Partnership

In the first two posts in this series, I shared my thoughts on identifying opportunities for partnership  and pinpointing the right partner.  Now, let’s talk about how to bring...

Mutually Beneficial Partnerships, Part 2: 4 Steps for Identifying & Approaching a Potential Partner

Congratulations! If you read my first post on this topic, maybe you have identified a category of products that can help you address unmet customer needs, create differentiation,...

Mutually Beneficial Partnerships, Part 1: How to Discover the Right Areas for Partnership

My background in is product. I have lived and breathed technology product marketing and product management for more than 17 years.  After leading ReadyTalk’s product strategy...

Tips for Leveraging Webinars throughout the Funnel

Last week, Eloqua hosted an awesome Virtual Road to Revenue event for hundreds of modern marketers. Check out all of the fantastic content from speakers like Eloqua’s Alex Shootman...

A Whirlwind of a Week for the ExactTarget HubExchange Launch

As  I mentioned last week, ReadyTalk was very excited to launch our ExactTarget application as part of HubExchange week. There were live and virtual events going on around the...

ReadyTalk for ExactTarget Application Now Available on ExactTarget's HubExchange

After several months of preparation, including development, promotion, and word-of-mouth buzz, ExactTarget is launching HubExchange, a marketplace for marketers, by marketers.  ...

Coming soon! ReadyTalk for ExactTarget Integration

  The ReadyTalk footprint continues to expand as we announce our latest integration. ReadyTalk for ExactTarget will be generally available starting July 15th for ExactTarget...

The Value of Video Conferencing in Day-to-Day Activities

A recent study from Wainhouse Research indicates that companies are recognizing the value of video conferencing in day-to-day activities. Benefits of using video in your...

This Just In: Include a Calendar File (with a unique join meeting link) in your Marketo Emails

Like many of my peers, I sign up for a few webinars a week....to learn about competitor products, best practices that I can use in my role, or what's on the roadmap for different...

ReadyTalk: A Title Sponsor of CTA’s Sip & Connect Fest

We’ve got our mugs chilling and our koozies ready. Join members of the ReadyTalk team at the Colorado Technology Association’s inaugural Sip & Connect Fest on May 2 from 5:30-8:30...

ReadyTalk for Salesforce: Do you have the latest version?

Small changes can lead to big differences, especially when it comes to the productivity of your sales and marketing teams.  As our readers know, we continue to invest in ReadyTalk...

ReadyTalk is headed to the Marketo Summit!

We’re excited to sponsor the Marketo Summit happening next week in San Francisco. This is our first time attending the show and we’re looking forward to connecting with the Marketo...

How to Leverage Webinars in Your Content Marketing Strategy

  Last week, I had the opportunity to soak in some great ideas and advice from content marketing experts at the inaugural Content Marketing Bootcamp event. Hosted by Eloqua and...