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Meet Tracy Williams, Channel and Partner Marketing

Tracy focuses on channel and partner marketing at ReadyTalk, building out marketing programs to recruit channel partners and reinforce engagement with them. She works closely with...

Wrap Up: Final Thoughts on Mutually Beneficial Partnerships

Throughout this series we have discussed ramping up for partnerships, learning to build process around identifying partners, defining your own offering and what you expect out of...

SurveyGizmo for ReadyTalk: Combining surveys and webinar recordings to improve your workflow

Today, ReadyTalk announced a new partnership with SurveyGizmo.  SurveyGizmo is pioneering the way companies use surveys online. After listening to their audience needs, they came...

ReadyTalk teams with Pardot to deliver webinar tips for small and medium businesses

One of the first things I learned as a marketer is to plan as far ahead as possible for a marketing campaign. I also learned very quickly that you don’t always get the time you...

BMA Colorado Roundtable on Webinar Best Practices

Last week, ReadyTalk hosted a BMA roundtable;  Best Practices for Webinar Planning, Execution and Effective Follow Up. Our senior demand generation manager, Mike McKinnon led the...

Leveraging partnerships for mutual benefit (part 2)

In my previous post you can see that a lot of intelligence is gathered prior to picking up the phone and initiating a discussion with a potential partner. Now that you’ve...

Denver Cloud Innovation Summit - June 19th

Working in the audio and web conferencing space, we hear about mobile all the time. The big buzz - social mobile. Here we are, working on ‘social’ strategies and ‘mobile’...

MarketingSherpa shares 21 rules for great webinars (and a free whitepaper)

ReadyTalk and MarketingSherpa recently hosted  How Webinars Should Fit into Your Content Marketing & Audience-Building Efforts, a webinar packed with ideas on using webinars...

Mutually Beneficial Partnerships – What does it take to get there?

Today's post is part one in a multipart series. Partnerships take form in all shapes and sizes, with a variety of purposes in mind. While some companies are opportunistic about...

Building Content and Audience - The Multi-purpose Webinar Rules!

As marketers, we often have a full plate. If we are going to keep our brand relative to our audience, we want to deliver engaging content that keeps them listening intently. All of...

ReadyTalk Visits Channel Partner Expo with Recruiting as its Goal

Once again, ReadyTalk will be attending the Channel Partner Expo  in Vegas as we continue to sign up resellers. Stop by booth 226 to see what’s new with ReadyTalk and when you come...

Keeping Partners Engaged with Retention and Loyalty Programs

In a blog post last August, I introduced tips on recruiting channel partners . A large part of recruitment is the ability to ‘walk the walk’ with your resellers. Offering marketing...

ReadyTalk continues channel expansion – seeking IT resellers at CVx in Miami.

I can think of plenty of reasons to be in Miami in February and attending ITExpo is a great one (okay, there are better reasons). The ReadyTalk channel team will be exhibiting in...

AMA Virtual Xchange – Your Website, Your Brand: Maximizing Impact, Technology and Trust

  ReadyTalk recently revamped the company website. It took hours of research and planning and expertise from all types to develop a user friendly site that portrayed the corporate...

Taking on Partners – defining the goals and criteria for partnership

For 2011, we set some partnership goals around product integration and the launch of our API. Seems lots of people are interested in integrating webinar data with their critical...

Are You Cooperating or Competing with Your Channel?

  Over the years, I have seen many companies chose to build a channel program but immediately fight themselves on their decision. It is common for there to be a misunderstanding...

Re-imagining Your Content

“[Content marketing] is all the marketing that’s left.”-Seth Godin If you are only using ads, press and your website to get your message out, you are missing out on a significant...

ReadyTalk Recruiting New Partners at Channel Partner Expo in Chicago

ReadyTalk is always showing our customers new ways to use web conferencing services. Whether you are trying out teleworking, collaborating with colleagues worldwide, or hosting a...

ReadyTalk’s Anthony Salas' Webinar on Engaging the Invisible Audience

For many people public speaking is very intimidating. You would think that speaking to an invisible audience on a webinar would be much more approachable; I’m here to tell you it’s...

A Smart Approach to Growing Your Indirect Channel

  Over the years, I have worked with more than 15 startups and have had numerous opportunities to start and grow a channel program from the beginning. There are a variety of ways...

Team ReadyWoof’s Pawsitive Impact

  ReadyTalk has a culture that emphasizes employees’ roles in the community and the importance of their involvement in non-profit organizations. It’s also a dog friendly office....