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partners
Friday, June 1, 2012 in
Tracy focuses on channel and partner marketing at ReadyTalk,
building out marketing programs to recruit channel partners and
reinforce engagement with them. She works closely with the
strategic partner team to build successful partnerships that align
with customer needs. Tracy has more than 10 years of
experience in startup marketing for online and software B2B
companies, where her roles were diverse and included demand
generation, events, corporate messaging and channel program
development. When she’s not coming up with marketing plans she
likes to compete in canine freestyle Frisbee and...
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Wednesday, August 8, 2012 in Partners
Throughout this series we have discussed ramping up for
partnerships, learning to build process around identifying
partners, defining your own offering and what you expect out of a
partnership. Let’s take the final step; keeping the relationship
going, measuring successes and addressing concerns. A good practice
for planning a partner program is to start with the initial launch
campaign and then initiate quarterly programs; but not before you
review the launch program results. These quarterly... Read More » »
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Tuesday, July 10, 2012 in Webinars
Today, ReadyTalk announced a new partnership with SurveyGizmo.
SurveyGizmo is pioneering the way companies use surveys
online. After listening to their audience needs, they came up with
a very inventive way to use a survey methodology to gather
immediate feedback and improve engagement with customers. The
concept is relatively simple: allow customers to take a recorded
product demo, interview or webinar clip and embed it directly in
the survey. People can watch the recording without leaving...Read
More » »
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Friday, July 6, 2012 in Webinars
One of the first things I learned as a marketer is to plan as far
ahead as possible for a marketing campaign. I also learned very
quickly that you don’t always get the time you want/need to execute
the plan you have in mind. Thankfully, there are resources out
there from marketers willing to share their ideas; what they’ve
learned to do and not to do. One of the most detailed campaigns you
can spend time on is a webinar. There are lots of moving parts
before you ever log in and start your live... Read More » »
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Friday, July 6, 2012 in Webinars
Last week, ReadyTalk hosted a BMA roundtable; Best Practices
for Webinar Planning, Execution and Effective Follow Up. Our senior
demand generation manager, Mike McKinnon led the discussion and we
had a full house ready to share their insights and learn more about
webinar best practices. Participants received the whitepaper: Best
Practices for Webinar Planning and Execution. The thought of
putting on a webinar can be a daunting task; so Mike broke it into
manageable segments of information.... Read More » »
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Monday, July 2, 2012 in Partners
In my previous post you can see that a lot of intelligence is
gathered prior to picking up the phone and initiating a discussion
with a potential partner. Now that you’ve prioritized the prospects
and outlined your expectations, you are ready to start making phone
calls. Wait a minute, who exactly am I calling? Some companies have
a business development group in place that handles partnerships. If
not, you might be speaking directly with the President or CEO.
Regardless, remember that they have... Read More » »
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Wednesday, June 13, 2012 in More from ReadyTalk
Working in the audio and web conferencing space, we hear about
mobile all the time. The big buzz - social mobile. Here we are,
working on ‘social’ strategies and ‘mobile’ strategies and before
we have caught our breath, we need to get hopping on a ‘social
mobile’ strategy! Maybe you’ve got a social strategy AND a mobile
strategy, or maybe, you are still trying to find out if either is a
good option for your business. Either way, attending the Denver
Cloud Innovation Summit will be valuable in... Read More » »
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Monday, June 4, 2012 in Webinars
ReadyTalk and MarketingSherpa recently hosted How Webinars
Should Fit into Your Content Marketing & Audience-Building
Efforts, a webinar packed with ideas on using webinars for
content marketing and creating your audience. Todd Lebo and Daniel
Burstein of MarketingSherpa shared 21 great rules for creating
well-attended, engaging webinars. Here are just a few of the
key rules (watching the recording for all 21): BEFORE THE WEBINAR
Repurpose live event content. Ideal for companies that host
live... Read More » »
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Monday, June 4, 2012 in Partners
Today's post is part one in a multipart series. Partnerships take
form in all shapes and sizes, with a variety of purposes in mind.
While some companies are opportunistic about partnerships and take
them as they come, others take an approach of evaluating each
prospective partner to determine if it fulfills a need. Often
partnerships aren’t readily defined on a corporate website but are
categorized throughout a site: examples include strategic,
technology, and marketing. Each company has a... Read More » »
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Wednesday, May 23, 2012 in Partners
As marketers, we often have a full plate. If we are going to keep
our brand relative to our audience, we want to deliver engaging
content that keeps them listening intently. All of us know that the
underlying platform to our everyday marketing tactics is content,
content, and more content. There’s not enough time in the day to
create the amount of content we need to keep our audience
listening! I wish I could ‘blink’ my eyes and the content I’m
thinking of would magically appear. Since I’m no... Read More » »
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Monday, March 26, 2012 in Partners
Once again, ReadyTalk will be attending the Channel Partner Expo
in Vegas as we continue to sign up resellers. Stop by booth
226 to see what’s new with ReadyTalk and when you come by be sure
and tell us your favorite thing about the show If you are a
telecomm reseller, take a look at what ReadyTalk has to offer in
audio and web conferencing for both collaboration and events. Users
like the ability to conduct customer meetings and sales demos on
the fly or larger events like lead... Read More » »
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Tuesday, February 21, 2012 in Partners
In a blog post last August, I introduced tips on recruiting channel
partners . A large part of recruitment is the ability to ‘walk the
walk’ with your resellers. Offering marketing programs that reward
retention and loyalty goes a long way toward recruiting, building
partnerships and growing the indirect side of your business.
Channel programs fall into three strategic buckets: recruitment,
retention and loyalty. Partners that are highly engaged use as many
resources from their vendors as... Read More » »
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Wednesday, January 25, 2012 in Webinars
I can think of plenty of reasons to be in Miami in February and
attending ITExpo is a great one (okay, there are better reasons).
The ReadyTalk channel team will be exhibiting in booth #1029
located in the CVx ChannelVision Showcase at IT Expo February 1-3.
This is our first time exhibiting at IT Expo and our goal is to
develop partnerships with both resellers and wholesalers interested
in adding audio and web conferencing services to their product
line. We would also like tips on great places... Read More » »
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Thursday, November 3, 2011 in More from ReadyTalk
ReadyTalk recently revamped the company website. It took
hours of research and planning and expertise from all types to
develop a user friendly site that portrayed the corporate brand and
the way we deliver service and support to our clients. A new
website like this is not for the faint of heart. Whether you are
doing a major overhaul or a touch up to your site, we highly
recommend starting with the upcoming AMA Virtual Xchange to learn
about building brand into your website. AMA’s Virtual... Read More
» »
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Tuesday, October 25, 2011 in Partners
For 2011, we set some partnership goals around product integration
and the launch of our API. Seems lots of people are interested in
integrating webinar data with their critical business systems and
so far our partnership goals are right on track. With the interest
in partnerships high, we need to be quick and smart in our
decisions. To streamline due diligence the partner marketing team
devised a partner profile and a scorecard to rank the prospects and
estimate the value of the partnership... Read More » »
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Tuesday, October 4, 2011 in Webinars
Over the years, I have seen many companies chose to build a
channel program but immediately fight themselves on their decision.
It is common for there to be a misunderstanding about the role of
channel partners and that can lead to arguments as to whether an
indirect channel program is beneficial. Some will argue that it
costs too much while others see the value right away. Before
proceeding to build a channel program seek buy-in internally from
key stakeholders. As a channel marketing manager,... Read More » »
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Monday, September 19, 2011 in Webinars
“[Content marketing] is all the marketing that’s left.”-Seth Godin
If you are only using ads, press and your website to get your
message out, you are missing out on a significant business driver –
content marketing. If you are like us, you market to different
verticals and different use cases, so you have a need to tell
several stories - which leads to needing more content. And if you
build content mapped to the sales cycle, the content needed
multiplies again! The need for never ending content... Read More »
»
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Tuesday, August 23, 2011 in Partners
ReadyTalk is always showing our customers new ways to use web
conferencing services. Whether you are trying out teleworking,
collaborating with colleagues worldwide, or hosting a lead
generation webinar series, ReadyTalk assists you with your business
every day. Now ReadyTalk expands their reach with a new Partners
Program. Partners come in all shapes and sizes so we chose to
develop a program that offers flexibility and suits a variety of
business models. Our recruitment push continues for... Read More »
»
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Friday, August 19, 2011 in Audio and Web Conferencing
For many people public speaking is very intimidating. You would
think that speaking to an invisible audience on a webinar would be
much more approachable; I’m here to tell you it’s not. Right before
going on a live event last month I found my mouth dry, my palms
sweaty and my heart racing and I was sitting in an empty conference
room. Does this happen to you? I can’t think of anything harder
than speaking to an audience I can’t get feedback from. Sure,
there’s a chat stream, but you’re so busy... Read More » »
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Monday, August 8, 2011 in Partners
Over the years, I have worked with more than 15 startups and
have had numerous opportunities to start and grow a channel program
from the beginning. There are a variety of ways to go about growing
your indirect channel, I have found applying a little strategy and
planning up front can keep you on track with goals that align with
sales initiatives. ReadyTalk is taking strides to build an indirect
channel. Our approach is to qualify prospects that best fit our
business model and offer an advantage... Read More » »
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Monday, June 6, 2011 in More from ReadyTalk
ReadyTalk has a culture that emphasizes employees’ roles in
the community and the importance of their involvement in non-profit
organizations. It’s also a dog friendly office. This dog-friendly
atmosphere provided the perfect incubator to create a passionate
team for this year’s Furry Scurry, an annual walk that raises money
for Denver’s largest animal shelter. Over the course of several
weeks, ReadyWoof team members actively raised money from friends
and family, utilizing targeted email... Read More » »
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert