ReadyTalk

Meet with Confidence

Re-imagining Your Content

Posted by Tracy Williams on
Share this Post:

“[Content marketing] is all the marketing that’s left.”-Seth Godin

If you are only using ads, press and your website to get your message out, you are missing out on a significant business driver – content marketing. If you are like us, you market to different verticals and different use cases, so you have a need to tell several stories - which leads to needing more content. And if you build content mapped to the sales cycle, the content needed multiplies again! The need for never ending content turns marketers into authors and publishers, and as you can tell, it’s a difficult task to generate the content needed to keep building the story.

The marketing buzz has been about content marketing for quite some time, and many of you re-purpose your content, but have you thought about re-imagining it?

September 21st at 12:00 CDT, ReadyTalk is sponsoring an AMA webinar featuring Anne Handley of MarketingProfs and Becki Dilworth of Bridgeline. Speaking on the topic of re-imagining content, they will teach you how to build a strategy for sustainable content. There really is an easier way. Using these methods will create variety and help you expand your content strategy.

 

Tracy focuses on channel and partner marketing at ReadyTalk, building out marketing programs to recruit partners and reinforce engagement with them. When she’s not coming up with marketing plans she likes to compete in canine freestyle Frisbee and ride her Ninja motorcycle.

 


Comments for Re-imagining Your Content

blog comments powered by Disqus

Recent Posts

How to Write the Break Up Letter

I recently shared 15 Ways You Know It's Time to Break Up (with your conferencing provider) because not every relationship is meant to last forever.   Once you have decided it is in...

What We Learned: 3 Webinar Features You Should be Using Today

What We Learned:  3 Webinar Features You Should be Using Today Yesterday, we hosted a great webinar on some new ReadyTalk features: 3 Webinar Features You Should be Using Today. We...

3 Webinar Features You Should be Using to Get More Value from Your Webinars

3 Webinar Features You Should be Using to Get More Value from Your Webinars “Am I getting ROI on my webinars? How can I make it be better?” These questions are often in the back of...

Online Meetings Like a Boss!

Online Meetings Like a Boss! Just because a meeting is happening online, isn't an excuse for it to be a waste of time. Want to host better online meetings? Check out these 8 tips...

4 Ways to Join a ReadyTalk Meeting Faster

4 Ways to Join a ReadyTalk Meeting Faster ReadyTalk offers more ways than ever to meet online faster, right from where you are working. Join a webinar on the go from your mobile,...

ReadyTalk for Salesforce1 Now Available

Schedule Meetings From Your Phone! With ReadyTalk for Salesforce1, you can schedule meetings right from your phone. And all the important details of your customer meeting or...

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...