“[Content marketing] is all the marketing that’s left.”-Seth Godin
If you are only using ads, press and your website to get your message out, you are missing out on a significant business driver – content marketing. If you are like us, you market to different verticals and different use cases, so you have a need to tell several stories - which leads to needing more content. And if you build content mapped to the sales cycle, the content needed multiplies again! The need for never ending content turns marketers into authors and publishers, and as you can tell, it’s a difficult task to generate the content needed to keep building the story.
The marketing buzz has been about content marketing for quite some time, and many of you re-purpose your content, but have you thought about re-imagining it?
September 21st at 12:00 CDT, ReadyTalk is sponsoring an AMA webinar featuring Anne Handley of MarketingProfs and Becki Dilworth of Bridgeline. Speaking on the topic of re-imagining content, they will teach you how to build a strategy for sustainable content. There really is an easier way. Using these methods will create variety and help you expand your content strategy.
Tracy focuses on channel and partner marketing at ReadyTalk, building out marketing programs to recruit partners and reinforce engagement with them. When she’s not coming up with marketing plans she likes to compete in canine freestyle Frisbee and ride her Ninja motorcycle.