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SurveyGizmo for ReadyTalk: Combining surveys and webinar recordings to improve your workflow

Posted by Tracy Williams on
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Today, ReadyTalk announced a new partnership with SurveyGizmo.  SurveyGizmo is pioneering the way companies use surveys online. After listening to their audience needs, they came up with a very inventive way to use a survey methodology to gather immediate feedback and improve engagement with customers. The concept is relatively simple: allow customers to take a recorded product demo, interview or webinar clip and embed it directly in the survey. People can watch the recording without leaving the survey and then answer questions specific to what they watched. 

It's a simple concept that has great potential for sales, marketing and training:

Recorded Product Demonstrations

Accelerate the sales process with an interactive online product demo. High tech companies know that customer prospects review their website and gather information long before they ever engage with anyone. Once they do, you are on the list to be evaluated for purchase but getting on that list is difficult and can string out for months.

Why not make that initial contact easier with a recorded demo that can be watched at any time and that asks relevant questions about their needs, pain points, buying timeframe, etc. This gives you plenty to talk about once you do engage with your prospect.

Want to take a look at a recorded sales demo? Check this one out.

Lead generation webinars

For most marketers, a key focus for webinars is a better ROI. Afterall, it takes a lot of effort to produce a live event so extending the life of it is a valuable next step. It’s easy enough just record your event and build a prospecting profile around it to gather information from your prospects.

Training and certification

Now you can create more interactivity for training attendees and setup a complete training library built with ReadyTalk recordings and questions incorporated with SurveyGizmo for ReadyTalk.

No matter if you need to train employees, certify product specialists, even train remote personnel, you can do it all online in an on-demand format. You can follow a training demo setup here.

If any of this sounds interesting to you, take a look at the integration in action or drop us a comment. We’ll give you more details and even get you setup.

 


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