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Make Webinars Part of your Content Marketing Strategy with ReadyTalk for Kapost

To my fellow marketers, does this sound like a familiar scenario? I have 17 emails in my inbox from various colleagues and sponsors about the title and description of our upcoming...

10 Ways Marketers Benefit When Integrating Webinars with Other systems

While webinars are a valuable part of the marketing mix, your webinar platform is inherently isolated from other critical systems – CRM, marketing automation, and third-party...

Tips for Using Social in Webinars (Marketo Panel, Part 3)

This post is the third in a three-part series sharing my take on each question from a panel discussion at last week's Marketo Good to Great virtual event. On Friday, I covered my...

3 Hot Webinar Trends (Marketo Panel, Part 2)

This post is the second in a three-part series sharing my take on each question from a panel discussion at this week's Marketo Good to Great virtual event. Yesterday, I shared my...

Marketo Panel, Part 1: Great vs. Good Webinars

          This week, I had the opportunity to be part of a panel discussion at Marketo's Good to Great virtual event. The topic was making online events awesome. Tom Grubb...

MECLABS asks: Are you losing 95% of your leads?

Did you know that: 80% of marketing leads wind up lost, ignored or discarded 80% of B2B marketers pass raw leads to sales Long-term leads (future opportunities), often ignored by...

Five ways you'll benefit from attending the B2B Marketing Summit

The B2B Summit 2012 in Orlando is right around the corner and ReadyTalk will be there exhibiting and showing off its webinar platform and integrations with Eloqua,...

Wrap Up: Final Thoughts on Mutually Beneficial Partnerships

Throughout this series we have discussed ramping up for partnerships, learning to build process around identifying partners, defining your own offering and what you expect out of...

Spicegirl Heating it Up with Spiceworks

Recently, ReadyTalk signed up for Spiceworks – and no, this is not a habanero pepper eating competition! Spiceworks is essentially a social network for the information technology...

Leveraging partnerships for mutual benefit (part 2)

In my previous post you can see that a lot of intelligence is gathered prior to picking up the phone and initiating a discussion with a potential partner. Now that you’ve...

Eloqua Topliners Tour - Atlanta

ReadyTalk attended Eloqua’s Road to Revenue Tour in Atlanta last week.  As always, Eloqua put on a thoughtful event for their customers and the marketing community.   They also...

Bluewolf Cloud Innovation Summit: The Denver Edition

Bluewolf, a global consulting firm, kicked off its' Cloud Innovation Summit in Denver this week, which focused on helping companies to better understand the evolving behavior of...

Mutually Beneficial Partnerships – What does it take to get there?

Today's post is part one in a multipart series. Partnerships take form in all shapes and sizes, with a variety of purposes in mind. While some companies are opportunistic about...

Building Content and Audience - The Multi-purpose Webinar Rules!

As marketers, we often have a full plate. If we are going to keep our brand relative to our audience, we want to deliver engaging content that keeps them listening intently. All of...

ReadyTalk Visits Channel Partner Expo with Recruiting as its Goal

Once again, ReadyTalk will be attending the Channel Partner Expo  in Vegas as we continue to sign up resellers. Stop by booth 226 to see what’s new with ReadyTalk and when you come...

Keeping Partners Engaged with Retention and Loyalty Programs

In a blog post last August, I introduced tips on recruiting channel partners . A large part of recruitment is the ability to ‘walk the walk’ with your resellers. Offering marketing...

Six Reasons You Need Marketing Automation

  Today's content comes courtesy of Eloqua. ReadyTalk and Eloqua are co-hosting a breakfast event with Bulldog Solutions, DemandGen Report and Level 3 this Wed., December 7, at the...

Taking on Partners – defining the goals and criteria for partnership

For 2011, we set some partnership goals around product integration and the launch of our API. Seems lots of people are interested in integrating webinar data with their critical...

ReadyTalk Recruiting New Partners at Channel Partner Expo in Chicago

ReadyTalk is always showing our customers new ways to use web conferencing services. Whether you are trying out teleworking, collaborating with colleagues worldwide, or hosting a...

A Smart Approach to Growing Your Indirect Channel

  Over the years, I have worked with more than 15 startups and have had numerous opportunities to start and grow a channel program from the beginning. There are a variety of ways...