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Product Marketing
Wednesday, May 30, 2012 in
As ReadyTalk’s Director of Product Marketing, Anita spends much of
her time talking to customers and prospects about their top-of-mind
issues and the role conferencing plays in their business. She
uses this insight to drive the product roadmap and create
differentiation for ReadyTalk’s audio and web conferencing
offerings. She is also always looking to streamline business
processes for customers by finding creative ways to integrate web
conferencing into other key applications like marketing automation
and CRM systems. When she’s not thinking about conferencing, Anita
like to swim, hike,...
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Thursday, April 25, 2013 in Webinars
I recently posted a poll on Eloqua's Topliners community
asking “What new features would you like to see in Eloqua webinar
apps?” What was the response? A whopping 64% of respondents said
that an "Add to Calendar" (ICS) file with unique join meeting link
for confirmation and reminder emails was their top priority. Why is
this feature important? Simply put, this seemingly small change can
deliver higher webinar attendance rates. I have some good news for
those who responded to the poll... Read More » »
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Monday, February 25, 2013 in Partners
Last week, I had the opportunity to soak in some great ideas
and advice from content marketing experts at the inaugural Content
Marketing Bootcamp event. Hosted by Eloqua and Kapost, the event
brought together close to 250 B2B marketers who were passionate
about creating, managing, and delivering compelling content
throughout the buying process. Why Content Marketing? Why is
the topic of content marketing so timely? We’ve all heard the CEB
statistic that today’s buyer doesn’t engage with sales...
Read More » »
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Monday, December 24, 2012 in Webinars
Polling questions are a great way to keep your audience engaged
during a live webinar. If you ask the right questions, polls
also provide an excellent opportunity to learn more about prospects
in a non-intrusive way. And, when you capture this valuable data in
Eloqua, it can be used for lead scoring, nurturing, and tailored
follow-up. I’ll use ReadyTalk as an example to show you the power
of using polling data in your next Eloqua webinar program …
Ask the Right Questions At ReadyTalk, we conduct... Read More » »
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Friday, December 7, 2012 in Webinars
We had a great webinar this week where Jody Mooney from Eloqua,
Kaila Garrison from Compendium, and Mike McKinnon from ReadyTalk
shared 10 tips for taking your Eloqua webinar programs to the next
level in 2013. In case you missed it, here’s a recap of some of the
top tips from the event. Want all of the details? You can view a
playback of the webinar here. Tip #3: Leverage Social
at Every Stage Adding social to the mix throughout your webinar can
make a real difference in results. Extend your... Read More » »
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Tuesday, December 4, 2012 in Webinars
While hosting a live webinar is valuable in and of itself, the
recording of that webinar provides an awesome opportunity to
continue to drive value after the live event. Including a link to
the webinar recording in follow-up emails to attendees and no-shows
is standard practice and many marketers are starting to use webinar
recordings as assets in their content marketing efforts. Whether
you use the recording in the post-event portion of your Eloqua
webinar program or market an on-demand webinar... Read More » »
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Monday, November 19, 2012 in Partners
This post is the third in a three-part series sharing my take on
each question from a panel discussion at last week's Marketo Good
to Great virtual event. On Friday, I covered my take on the hot
trends in online events (spoiler alert: I said integration and
content marketing). Today, let's talk about the key role social
marketing is playing in modern webinars. What effect is social
marketing having on online events? Social is helping marketers
drive better results from their investments in... Read More » »
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Friday, November 16, 2012 in Recording & Syndication
This post is the second in a three-part series sharing my take on
each question from a panel discussion at this week's Marketo Good
to Great virtual event. Yesterday, I shared my thoughts on what
makes a webinar great vs. good. Today, let's talk about the latest
trends for webinars and online events. What are the hot trends in
online web events and webinars? Trend 1: Integration One of the hot
trends I’m seeing in online events is the integration of webinar
platforms with other... Read More » »
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Thursday, November 15, 2012 in Partners
This week, I had the opportunity
to be part of a panel discussion at Marketo's Good to Great virtual
event. The topic was making online events awesome. Tom Grubb from
Marketo posed three questions to the panel: What makes a great
online event versus one that's just good? What are the hot trends
in online events? What effect is social marketing having on online
events? This post is the first in a three-part series sharing my
take on each question. What advice would you add for
marketers? What Make... Read More » »
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Tuesday, September 11, 2012 in Webinars
Dreamforce 2012 is coming up fast and ReadyTalk is gearing up for
an action-packed week. It has also been just over a year since we
launched the first version of ReadyTalk for Salesforce - a seamless
integration between our audio and web conferencing service and
salesforce.com. One of the things I'm most looking forward to
at Dreamforce (other than the nightly parties and the Red Hot Chili
Peppers, of course) is talking one-on-one with hundreds of
real-world Salesforce users to get ideas for...Read More » »
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Thursday, August 23, 2012 in Webinars
As marketing moves into the cloud, companies have access to an
ever-expanding landscape of applications that promise to help them
get more from their marketing investment. Your toolbox is likely
already packed with cloud solutions – from your CRM system and your
marketing automation platform to tools for managing webinars,
content, events and social. Here’s an image (borrowed from
Scott Brinker, President and CTO of ion interactive) that
illustrates this explosion of technology: Each of these... Read
More » »
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Tuesday, August 14, 2012 in Webinars
Everyone has heard the expression that companies should “eat their
own dog food.” Well, I have two dogs and the idea of eating their
kibble isn’t exactly appetizing. I prefer the alternative take of
“drinking your own champagne” – same concept, but much tastier.
While the “dogfooding” concept initially emerged as a way for
organizations to demonstrate confidence in their own offerings to
prospective customers, it has evolved into something much more
valuable. Regardless of which version of that... Read More » »
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Tuesday, July 24, 2012 in Audio and Web Conferencing
Last week, I spent two information-packed days in steamy
Philadelphia. Wainhouse analysts shared their vision for the
future of UC (unified communications) and collaboration and IT
leaders from companies like Facebook, Pfizer, Mayo Clinic, and
Depository Trust described the challenges they are facing in the
real-world application of these technologies. Here are the nuggets
that stood out for me … Make it Work Together, Damn It! One
loud-and-clear message was that interoperability... Read More » »
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Wednesday, February 1, 2012 in Webinars
I’m constantly talking to marketers about webinar best practices
and increasingly, they are turning to social media as an outlet to
help them drive more registrants, more attendance, and more
engagement from their online events. Last week, I had a great chat
on this topic with Deb Evans on Social Geek Radio and ReadyTalk’s
own Beth Toeniskoetter blogged on Promoting Your Webinar Through
Social Media. To keep the conversation going, I wanted to
share some of the ways ReadyTalk helps marketers... Read More » »
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Monday, October 3, 2011 in More from ReadyTalk
Last week, I was in Waltham, Mass. for the East Coast rendition of
Marketing Sherpa’s B2B Summit. Between working the ReadyTalk booth
and taking a break for lunch with attendees, I had the opportunity
to chat with some super sharp executives and marketers. Thanks to
my colleague Pat Wiley, I also had a chance to sneak away for a
number of information-rich sessions. Here are a few of the ideas I
took away from the conference … Takeaway #1: It’s All About the
Value Proposition, BabyCrack knowledge... Read More » »
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Wednesday, September 28, 2011 in Audio and Web Conferencing
While we knew that marketers and trainers were tired
of the hassle of getting webinar data into their CRM system, we
were surprised by the great turnout at yesterday’s webinar on the
value of integration. If you had a chance to join us, we hope you
found the event worthwhile! Many thanks to Helena Brito from
Mandiant, Jill Myers from OverDrive, and Pat Buchanan and Dave
Kornegay from SchoolDude.com for speaking on the event. Each of
them shared fantastic insight into how the integration has... Read
More » »
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Monday, August 29, 2011 in Audio and Web Conferencing
In a previous life, I was the director of marketing at a small IT
analyst firm in Boulder, CO. A large percentage of our leads came
from webinars that highlighted our research studies and positioned
our analysts as thought leaders. We also hosted dozens of webinars
each year to help our technology vendor clients meet their own lead
generation goals. On average, my small team of three was running
two webinars a week in addition to handling all of the other
marketing activities for the firm (PPC...Read More » »
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Tuesday, July 26, 2011 in Webinars
We’re excited to announce the availability of the new
ReadyTalk API, which allows our customers and partners to integrate
ReadyTalk conferencing services with other key business
applications. Web conferencing services, like ReadyTalk and other
applications (such as CRMs, marketing automation platforms, and
learning management systems) can’t automatically “talk” to each
other. In order to move data from one platform to another,
marketers are forced to resort to the time-consuming and tedious...
Read More » »
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Tuesday, March 15, 2011 in More from ReadyTalk
Previously, Beth introduced you to the Value Innovations process.
She focused on ReadyTalk’s recent project to conduct what Richard
Lee calls Contextual Interviews with some of our most important
customers. This step in the process is very important as it is
where the rubber meets the road—where we test our assumptions about
what is valuable to our customers. The Contextual Interview process
has some simple rules. One rule is to prepare 8-10 high-level
questions. The prototype question for the... Read More » »
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Thursday, December 2, 2010 in Audio and Web Conferencing
Most web conferences and webinars consist of uploading PowerPoint
slides or sharing applications, but occasionally customers want to
share PDFs and images during the presentation. These could be
presented by sharing the PDF with application. However, this can be
cumbersome if you only want to share a few pages of a PDF or if the
document is very large. It is much easier just to have that content
available as individual slides in your ReadyTalk presentation.
While you cannot directly upload PDF... Read More » »
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Wednesday, November 3, 2010 in Audio and Web Conferencing
Application sharing is an important part of online collaboration.
With application sharing we can demonstrate how an application
works or collaborate on a spreadsheet, for example. Without
application sharing, your online meetings are just static content.
Live Application Sharing ReadyTalk offers application sharing in
two ways. The meeting chair or any co-chair can share either their
entire desktop or, on Windows, an individual application window.
When you share an application, you are sending an... Read More » »
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert