ReadyTalk

Meet with Confidence

Cloud Marketing & The Value of Integration

Posted by Anita Wehnert on
Share this Post:

As marketing moves into the cloud, companies have access to an ever-expanding landscape of applications that promise to help them get more from their marketing investment. Your toolbox is likely already packed with cloud solutions – from your CRM system and your marketing automation platform to tools for managing webinars, content, events and social.  Here’s an image (borrowed from Scott Brinker, President and CTO of ion interactive) that illustrates this explosion of technology:

The Exploding Landscape of Marketing Technology

Each of these applications plays a role in your marketing process – helping you fill the top of the funnel, nurture and qualify leads, or move prospects through the sales cycle.  And, each of these systems houses valuable data about buyer behavior. However, if these applications can’t communicate with one another, it’s hard to put the pieces together to drive marketing results. Plus, you are stuck with the mind-numbing task of moving data between platforms – something no marketer wants to add to their already-long to-do list.

That’s where integration comes in ...

When SaaS vendors invest in integration, marketers win. You have the flexibility to choose the right tool for the job without sacrificing the efficiency and effectiveness of your marketing programs.

ReadyTalk is on board. We have already built out-of-the-box integrations with some of the tools that marketers rely on most, including Salesforce, Eloqua, Pardot, and SurveyGizmo and we are partnering with other vendors to build additional integrations.  Plus, our open API gives our customers the flexibility to integrate our webinar platform with other business-critical applications.

So, how can integration help you drive better results?

Here’s one example …

With ReadyTalk for Salesforce, you can allow your sales reps and account managers to invite customers and prospects to your webinar in seconds directly from the Lead or Contact record. This expands your reach to help you drive more registrations. Then, after the event, you can instantly capture data like whether or not someone attended your webinar (and how long they attended) and even that person’s specific responses to polling questions asked during the event. Use this valuable insight to measure engagement, ensure timely and relevant sales follow-up, and, ultimately, drive better conversion rates.

Interested in learning more about the value of integration? Read the American Marketing Association and ReadyTalk white paper “Convert Leads Faster by Integrating Webinar, Marketing and Sales Platforms.”

Want to hear more about ReadyTalk for Salesforce? Visit us in booth #1429 at Dreamforce or sign-up for a demo here.


Comments for Cloud Marketing & The Value of Integration

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...