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Integrate Web Conferencing with Other Key Systems with the New ReadyTalk API

Posted by Anita Wehnert on
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We’re excited to announce the availability of the new ReadyTalk API, which allows our customers and partners to integrate ReadyTalk conferencing services with other key business applications.


Web conferencing services, like ReadyTalk and other applications (such as CRMs, marketing automation platforms, and learning management systems) can’t automatically “talk” to each other.  In order to move data from one platform to another, marketers are forced to resort to the time-consuming and tedious approach of manually downloading and uploading data. This manual process takes time – delaying the immediate sales follow-up that is so crucial to the overall success of a webinar program.

 

By integrating, you can programmatically share registration and attendance data between ReadyTalk and another third-party software application or even your corporate website – streamlining your process, increasing data accuracy, and speeding sales follow-up.

The key to deciding if integration is right for you is to understand your desired workflow. ReadyTalk gives you the flexibility to choose which tool you want to handle each step in the process – from capturing registrations to sending confirmation emails to driving post-event follow-up:

Web Services API ReadyTalk


 

 

Your integration can be as simple as capturing registration on your corporate website vs. in a ReadyTalk registration form or as complex as using a third-party Marketing Automation System to collect registrations and send all event-related emails.

Here are a couple of examples of how others have integrated with ReadyTalk using the API …


  • Ryma Technologies operates Grandview, a growing online community where product managers can come together to share best practices. Webinars play a key role in Ryma’s strategy for engaging community members, and the Ryma team wanted to make it as easy as possible for members to register for these events. By integrating their online community with ReadyTalk using the API, Ryma was able to simplify the process so members could register for an upcoming webinar with a single click.

  • Eloqua provides one of the market’s leading Marketing Automation Systems. By integrating with ReadyTalk using our API, Eloqua enabled mutual customers to use the Eloqua platform to capture webinar registrations and send all event-related emails. The integration also instantaneously records webinar attendance data in Eloqua, providing timely insight into buyer behavior and helping to move leads through the pipeline faster.


Which tools play a key role in your webinar or training processes? What applications would you like to see integrated with ReadyTalk?

 

 

As Director of Product Marketing, Anita is focused on talking to customers about their needs and translating these into priorities for the ReadyTalk product roadmap. Before joining ReadyTalk, she gained first-hand experience with the challenges of running a webinar program while serving as director of marketing at an IT analyst firm. When she’s not thinking about conferencing, she likes to do yoga and spend time with her dogs.


Name: ReadyTalk Blog » Blog Archive » Automa
Time: Monday, September 26, 2011

[...] this talk about automation brings me to my last point for this post – integration. This is a crucial piece of the pie. You may have all your platforms in place to generate, track, [...]

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