ReadyTalk

Meet with Confidence

Tips for Using Social in Webinars (Marketo Panel, Part 3)

Posted by Anita Wehnert on
Share this Post:

This post is the third in a three-part series sharing my take on each question from a panel discussion at last week's Marketo Good to Great virtual event. On Friday, I covered my take on the hot trends in online events (spoiler alert: I said integration and content marketing). Today, let's talk about the key role social marketing is playing in modern webinars.

What effect is social marketing having on online events?

Social is helping marketers drive better results from their investments in webinars and touching every aspect of online events – from promotion to audience engagement to post-event.

Facebook

Before the Event: Social Promotion

You can use social sites like LinkedIn, Twitter, and Facebook not just as channels for promoting your event to your existing audience, but as a way to exponentially expand the audience for your event. We’re seeing more and more marketers include social sharing buttons on their webinar invitations, registration pages, and even reminder emails. This makes it extremely easy for prospects to share the event with their own social networks and has a real impact on results.

In fact, one of our customers increased registration numbers by 111%, blew away their registration record by a whopping 246 people, and nearly doubled their attendance numbers simply by adding social sharing buttons to their event-related emails and pages.
 
On a side note, did you know that ReadyTalk makes it easy to tap into your audience's social networks with our social sharing tools? Read more in my post on this topic.

During the Event: Engagement

Social – particularly Twitter – is playing more and more of a role during the live event as well and it can really help you keep your audience engaged. Here are a few tips for using Twitter effectively during your next webinar:
  1. Create a hashtag for every event and display it (and your Twitter handle) on every slide. 
  2. Encourage your audience to join the conversation on Twitter.
  3. Have someone on your team live tweet the event and monitor activity on the hash tag.
  4. Display key messages on slides in 140 characters or less to make them easily tweetable.
 

After the Event: Recording Distribution

Social can even play a role after your event. If you aren’t already, share the webinar recording on your corporate Facebook page, YouTube channel, Twitter, and relevant LinkedIn groups. This will help you reach more people and drive more leads from your event recording.  
 
How else do you use social to make your webinars more successful?
 

 


Comments for Tips for Using Social in Webinars (Marketo Panel, Part 3)

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...