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23
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Product Marketing
Wednesday, May 30, 2012 in
As ReadyTalk’s Director of Product Marketing, Anita spends much of
her time talking to customers and prospects about their top-of-mind
issues and the role conferencing plays in their business. She
uses this insight to drive the product roadmap and create
differentiation for ReadyTalk’s audio and web conferencing
offerings. She is also always looking to streamline business
processes for customers by finding creative ways to integrate web
conferencing into other key applications like marketing automation
and CRM systems. When she’s not thinking about conferencing, Anita
like to swim, hike,...
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Monday, October 18, 2010 in Audio and Web Conferencing
In a former life, I ran a sponsored webinar program for an analyst
firm and we relied on extensive promotion of on-demand recordings
to meet our lead generation targets. So, I could feel the pain and
frustration of Webinar Success’ Ken Molay when I read his recent
blog post that described his first-hand experience with a recording
vulnerability in GoToWebinar that resulted in the unrecoverable
loss of an important webinar recording. Since Ken’s post, we’ve
fielded a lot of questions about our... Read More » »
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Thursday, March 11, 2010 in Webinars
Effective promotion can make or break your webinar. In a world
where webinars are becoming an increasingly popular marketing
vehicle, audiences are being bombarded with email invitations.
These invites may get caught in spam filters, deleted out of habit
or simply lost in the shuffle of an already-overflowing inbox. To
drive registrants (and leads), you’ve got to think outside the box.
Social media offers a whole new frontier for webinar promotion.
Sites like Twitter, Facebook and LinkedIn... Read More » »
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert