ReadyTalk

Meet with Confidence

The Value of Robust Integration: ReadyTalk Wins ExactTarget Award for Best Use of the FUEL Platform

Posted by Anita Wehnert on
Share this Post:
 
Last month, I attended my first ExactTarget Connections conference in Indianapolis. What a fantastic event! From a town hall meeting hosted by Salesforce.com’s Marc Benioff and ExactTarget CEO Scott Dorsey and inspiring keynotes by Good to Great author Jim Collins and former Secretary of State Condoleezza Rice to networking with 5K+ marketers and an unforgettable private concert with Imagine Dragons and the Avett Brothers, Connections was top-notch from start to finish.
 
Two other highlights for me were both related to ReadyTalk’s new integration between our webinar platform and ExactTarget …

Intro to HubExchange Session

Ian Murdock, ExactTarget’s VP of Platform, took to the main stage to introduce the crowd to HubExchange – ExactTarget’s new app marketplace. I had the opportunity to join him on stage to discuss ReadyTalk’s integration and our partnership with ExactTarget.  One of the questions Ian asked me during our conversation was about the depth of the ReadyTalk integration with ExactTarget and why I believe robust integration is important. For those of you who have read my previous posts on partnerships and integration, you’ll know that this is a topic that is near and dear to my heart.  
 
ReadyTalk On Stage at ExactTarget Connections 2013
 
Sometimes, companies treat integration as a "check in the box" – they do the bare minimum to be able to say they integrate with Product X. At ReadyTalk, we approach integration differently:
  • We want to build solutions that solve real problems for real users 
  • We dig in to understand users' current pain points and desired workflow 
  • We build integrations that allow users to leverage the strengths of each application
We took the same approach with our ExactTarget integration. Our goal was to allow marketers to leverage ExactTarget's customizability, deliverability, and advanced reporting features for their webinar-related communications while using ReadyTalk to conduct the live webinar and capture valuable behavioral data. Luckily, ExactTarget exposes a lot of their platform via APIs, so this gave us what we needed to build a robust integration right out of the gate. We were able to tie into a number of areas in the ExactTarget platform, including Contacts, Emails, Landing Pages, Calendar, and more.  
 
And this leads me to my second highlight from Connections …

HubExchange FUEL Award

During a Partner luncheon at Connections, ExactTarget announced the winners of a variety of partner awards, including three new awards for HubExchange partners. ReadyTalk was thrilled to win the inaugural HubExchange FUEL Award, presented to the HubExchange partner with the integration that best leverages the functionality that the ExactTarget platform and APIs have to offer.
 
ReadyTalk Wins ExactTarget HubExchange Award at Connections 2013
 
The fact that our application stood out in a field of 60+ integrated HubExchange applications reinforces the value of building integrations that serve end users and leverage the strengths of both platforms vs. settling for a simple “check in the box.”
 
At ReadyTalk, we're committed to continuing to integrate web conferencing and webinar data with other applications to solve real-world problems. What other integrations would make your life easier?

Comments for The Value of Robust Integration: ReadyTalk Wins ExactTarget Award for Best Use of the FUEL Platform

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...