ReadyTalk

Meet with Confidence

Tips for Advancing Your Eloqua Webinar Programs: Key Takeaways from the 12/5 Webinar

Posted by Anita Wehnert on
Share this Post:

We had a great webinar this week where Jody Mooney from Eloqua, Kaila Garrison from Compendium, and Mike McKinnon from ReadyTalk shared 10 tips for taking your Eloqua webinar programs to the next level in 2013. In case you missed it, here’s a recap of some of the top tips from the event. Want all of the details? You can view a playback of the webinar here

 
Tip #3: Leverage Social at Every Stage
Adding social to the mix throughout your webinar can make a real difference in results. Extend your reach by encouraging your audience to share the event with their network. One of our customers increased registration numbers by 111%, blew away their registration record by a whopping 246 people, and nearly doubled their attendance numbers simply by adding social sharing buttons to their webinar landing page and emails.
 
Add social sharing buttons to your Eloqua webinar landing pages and emails
 
 
Here are a few other ideas for weaving social into your next online event:
  • Increase landing page conversions by offering a social sign-on option for registrants
  • Encourage audience engagement by creating a hashtag for the event, including it on every slide, and asking people to join the conversation on Twitter
  • Make it easy for your audience to share your message by including easily tweet-able statements that concisely communicate key points on each slide
  • Reach a broader audience with your recording by posting it to your blog, LinkedIn, Facebook, and Twitter after the live event
Tip #4: Make “Add to Calendar” Easy
To increase attendance rates as your webinars, be sure to include an ICS file with all of the information people need to join the meeting (including their unique “join meeting” link)  in the confirmation and reminder emails you send from Eloqua. This makes it easy for registrants to add the webinar to their calendar so they don’t forget to attend and very simple for them to join the event with the click of a link in the calendar item. 
 
When Compendium started doing this for their webinars using the ReadyTalk Cloud Connectors, they saw a 15% uptick in attendance rates. Pretty impressive results!
Include an ICS file in confirmation and reminder emails from Eloqua
 
Tip #7: Use Polls to Capture Qualifying Data
Polls are definitely a great technique for keeping your audience’s attention during a webinar, but they also provide an opportunity to learn more about them to help in the selling process. Ask the right polling questions during your webinar and then pull each prospect’s responses into Eloqua to drive lead scoring, segmentation into different nurture tracks, follow-up workflows, etc.  For example, at ReadyTalk, we may ask people how they are using web conferencing in their business and then segment people into sales demo, online training, and marketing webinar nurturing programs based on their response.
 
Use poll responses to segment prospects into different nurture tracks
 
 
Tip #8: Make the Most of the Recording
Creating compelling content for a live webinar takes a lot of time and energy. Extend the life of this content by making the most of your webinar recording. Just last week, ReadyTalk released a major upgrade to our integration with Eloqua. This new version makes it easy to create a unique playback URL for each Eloqua Contact, include it in webinar follow-up emails sent from Eloqua, and capture data on how long that person watched your recording. You can also use the integration to run standalone Eloqua programs to promote your on-demand webinar content.
 
Tip #9: Go Beyond “Thanks” and “Sorry” for Follow-Up
Using Eloqua for post-webinar follow-up opens up a world of possibilities beyond the standard “thanks for attending” and “sorry we missed you” emails that most marketers send today. 
 
Here are a few ideas for more sophisticated follow-up options:
  • Use attendance duration data to trigger more tailored follow-up emails based on how long each prospect attended the event. 
  • Segment prospects into different nurturing tracks based on their response to a specific polling question about their top of mind issues.
  • Increment each prospect’s lead score based on how long they viewed the webinar recording.
 
Enable more sophisticated post-webinar follow-up using Eloqua
 
Now that you’ve seen these tips, what would you add to the list?
 

Comments for Tips for Advancing Your Eloqua Webinar Programs: Key Takeaways from the 12/5 Webinar

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...