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Using Social Media to Promote Webinars

Posted by Anita Wehnert on
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Effective promotion can make or break your webinar. In a world where webinars are becoming an increasingly popular marketing vehicle, audiences are being bombarded with email invitations. These invites may get caught in spam filters, deleted out of habit or simply lost in the shuffle of an already-overflowing inbox. To drive registrants (and leads), you’ve got to think outside the box.

Social media offers a whole new frontier for webinar promotion. Sites like Twitter, Facebook and LinkedIn provide an easy and budget-friendly way to get the word out about your upcoming live event or even your on-demand recording.

If you haven’t already started using social media to market your webinars, here are a few places to begin:


  1. Blog about the topic of your upcoming event and point to the registration page.

  2. Tweet, tweet, and tweet again about your event. Because Twitter posts are fleeting, you need repetition to get the message out.

  3. Post webinar details and a registration link on your organization’s Facebook page.

  4. Create LinkedIn groups that will attract members who are interested in your topic, then promote appropriate webinars to them.

  5. Tap into the social networks of your speakers by asking them to blog, tweet, post, etc. about the event.

  6. Create a Twitter hashtag for your event and include it in email invites, reminders, etc. to engage your audience before, during and after the webinar.

  7. Expand the life span of your content by embedding the conference recording on your blog and on Facebook and promoting it on Twitter.


ReadyTalk is about to launch some cool new tools that automate social media promotion for webinars. With a few clicks of the mouse, you can post details about a scheduled web conference to Facebook or tweet them to your followers on Twitter. You can also quickly embed the webinar recording on Facebook and promote it on Twitter. Get a sneak peek at these features and lots of other enhancements in Web Meeting 6 Preview.

 

Interested in hearing more on social media promotion plus tips for webinar planning? Join webinar marketing experts Alli Libb of the American Marketing Association, Jessica Walker from Gallup and Paul Barron from Networld Alliance on Tuesday March 23rd at 2:30pm Eastern. Register today for this can’t-miss event!

Now, it’s your turn. Share how you currently market (or want to market) your webinars through social media so we can figure out which social media features to build next ...


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