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Product Marketing

Meet Anita Wehnert, Director of Strategic Partnerships

  As ReadyTalk’s Director of Strategic Partnerships, Anita is focused on understanding market needs and working with partners to solve customer problems through integration. Before...

5 Things Every Marketer Can Learn from HubSpot’s 2014 Attempt at the World’s Largest Webinar

5 Things Every Marketer Can Learn from HubSpot’s 2014 Attempt at the World’s Largest Webinar In August 2011, HubSpot set the Guinness World Record for hosting the world’s largest...

[NEW RESEARCH] Content Marketing Institute on Webinars

Last week, I read a new Content Marketing Institute research report(generously made available by Adobe) that summarizes findings from a February 2014 survey that support CMI's...

11 Fundamental Features to Look for in a Webinar Solution

11 Fundamental Features to Look for in a Webinar Solution In a recent post on Content Marketing Institute’s blog, Hublished co-founder Nis Frome provided some great advice to help...

The Value of Robust Integration: ReadyTalk Wins ExactTarget Award for Best Use of the FUEL Platform

  Last month, I attended my first ExactTarget Connections conference in Indianapolis. What a fantastic event! From a town hall meeting hosted by Salesforce.com’s Marc Benioff...

Mutually Beneficial Partnerships, Part 3: How to Launch & Nurture a Successful Partnership

In the first two posts in this series, I shared my thoughts on identifying opportunities for partnership  and pinpointing the right partner.  Now, let’s talk about how to bring...

Mutually Beneficial Partnerships, Part 2: 4 Steps for Identifying & Approaching a Potential Partner

Congratulations! If you read my first post on this topic, maybe you have identified a category of products that can help you address unmet customer needs, create differentiation,...

Mutually Beneficial Partnerships, Part 1: How to Discover the Right Areas for Partnership

My background in is product. I have lived and breathed technology product marketing and product management for more than 17 years.  After leading ReadyTalk’s product strategy...

Tips for Leveraging Webinars throughout the Funnel

Last week, Eloqua hosted an awesome Virtual Road to Revenue event for hundreds of modern marketers. Check out all of the fantastic content from speakers like Eloqua’s Alex Shootman...

How to Add ICS Files with Unique Join Meeting Links to Eloqua Webinar Emails

  I recently posted a poll on Eloqua's Topliners community asking “What new features would you like to see in Eloqua webinar apps?” What was the response? A whopping 64% of...

How to Leverage Webinars in Your Content Marketing Strategy

  Last week, I had the opportunity to soak in some great ideas and advice from content marketing experts at the inaugural Content Marketing Bootcamp event. Hosted by Eloqua and...

How to Use Webinar Polling Data for Nurturing and Follow-Up in Eloqua

Polling questions are a great way to keep your audience engaged during a live webinar.  If you ask the right questions, polls also provide an excellent opportunity to learn more...

Tips for Advancing Your Eloqua Webinar Programs: Key Takeaways from the 12/5 Webinar

We had a great webinar this week where Jody Mooney from Eloqua, Kaila Garrison from Compendium, and Mike McKinnon from ReadyTalk shared 10 tips for taking your Eloqua webinar...

Driving More Value from Webinar Recordings in Eloqua

While hosting a live webinar is valuable in and of itself, the recording of that webinar provides an awesome opportunity to continue to drive value after the live event. Including...

Tips for Using Social in Webinars (Marketo Panel, Part 3)

This post is the third in a three-part series sharing my take on each question from a panel discussion at last week's Marketo Good to Great virtual event. On Friday, I covered my...

3 Hot Webinar Trends (Marketo Panel, Part 2)

This post is the second in a three-part series sharing my take on each question from a panel discussion at this week's Marketo Good to Great virtual event. Yesterday, I shared my...

Marketo Panel, Part 1: Great vs. Good Webinars

          This week, I had the opportunity to be part of a panel discussion at Marketo's Good to Great virtual event. The topic was making online events awesome. Tom Grubb...

The Power of Tying Audio and Web Conferencing Data into Salesforce

Dreamforce 2012 is coming up fast and ReadyTalk is gearing up for an action-packed week. It has also been just over a year since we launched the first version of ReadyTalk for...

Cloud Marketing & The Value of Integration

As marketing moves into the cloud, companies have access to an ever-expanding landscape of applications that promise to help them get more from their marketing investment. Your...

How ReadyTalk Eats its Own Dog Food

Everyone has heard the expression that companies should “eat their own dog food.” Well, I have two dogs and the idea of eating their kibble isn’t exactly appetizing. I prefer the...

The Changing Face of Collaboration: Key Takeaways from the Wainhouse Collaboration Summit

Last week, I spent two information-packed days in steamy Philadelphia. Wainhouse analysts shared their vision for the future of UC (unified communications) and collaboration and...