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Web Conferencing & Webinar Blog
Wednesday, December 19, 2012 in Featured Post
Many companies spend weeks creating a webinar, only to end up
presenting it to practically no-one. The lack of attendees isn’t
necessarily to do with the quality of the webinar. Sometimes the
event just hasn’t been marketed properly. Read on for some pointers
on how to market webinars more effectively.1.
Create a dedicated page on the company website. Build a page
where all upcoming webinars can be listed. For each webinar,
include details such as price, the names of the presenters and
the...Read More » »
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Monday, December 17, 2012 in Tips & Tricks
You’ve just finished recording your online meeting or webinar. Now
what? It is a commonly acknowledged fact among marketers that
content is king. Knowing how to leverage your content with an
effective marketing mix can help you reach larger
audiences. Think about it this way: one piece of content can
be used in multiple ways and multiple channels. Using your
recording as your starting point, here are five ways to give your
message the most mileage:Blog Posts: If your content is rich
in helpful... Read More » »
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Friday, December 14, 2012 in More from ReadyTalk
This year marks ReadyTalk's 3rd year of sponsorship for Colorado
Coalition for the Homeless 5k. The mission of the Colorado
Coalition for the Homeless is to work collaboratively toward the
prevention of homelessness and the creation of lasting solutions
for homeless and at-risk families, children, and individuals
throughout Colorado. This awesome Denver organization hosts a
family-, pet-, and costume-friendly 5k race in Denver's City Park.
The race was a huge success with unseasonably warm... Read More » »
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Monday, December 10, 2012 in Featured Post
Today's post is provided by by Jerry Rackley of Demand
Metric. Tomorrow, 12/11, at 1 pm ET, ReadyTalk will be hosting
a webinar with the American Marketing Association that dives deeper
into 6 key performance metrics that all modern marketers should be
gathering from their webinars. Jerry and other experts will cover
how to capture, analyze and act on that data. Be sure to register.
I can remember the 90s when webinars were new. The
company I worked for at the time jumped on the bandwagon,... Read
More » »
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Monday, December 10, 2012 in More from ReadyTalk
Last week, ReadyTalk employees participated in the 3rd Annual
Colorado Gives Day. Each year, ReadyTalk matches up to $500
per employee in charitable giving. To up the ante, our Charitable
Contributions Committee also matches each employee donation made on
Colorado Gives Day. So a $50 donation to my favorite
non-profit becomes $150 with the ReadyTalk matches. Our goal
this year was $3500 in employee donations. I'm thrilled to report
that we blew past that with over $4000 donated! That means... Read
More » »
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Friday, December 7, 2012 in Webinars
Companies often spend time talking about ideas, writing blog
posts and sharing whitepapers about topics that don’t
necessarily align with the questions you want answered.
What if leading content marketing and webinar experts
could answer your most pressing questions? Recently,
Compendium, a leading content marketing platform, and
ReadyTalk, a leading provider of conferencing and webinar
services, came together to answer 20 content marketing and
webinar questions. The questions came directly from... Read
More » »
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Friday, December 7, 2012 in Webinars
We had a great webinar this week where Jody Mooney from Eloqua,
Kaila Garrison from Compendium, and Mike McKinnon from ReadyTalk
shared 10 tips for taking your Eloqua webinar programs to the next
level in 2013. In case you missed it, here’s a recap of some of the
top tips from the event. Want all of the details? You can view a
playback of the webinar here. Tip #3: Leverage Social
at Every Stage Adding social to the mix throughout your webinar can
make a real difference in results. Extend your... Read More » »
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Wednesday, December 5, 2012 in Audio and Web Conferencing
In an Aug. 28, 2012, digitaltrends.com published an article
on smartphone trends. According to the article, smartphones are
expected to account for approximately 54% of global cellphone sales
in 2013. People are increasingly turning to mobile devices to
accomplish the same tasks they could only do on desktop screens
before. One of these tasks is mobile web meetings and online
meetings. Unlike a laptop, a smartphone or tablet is truly mobile.
This means it can be used literally anywhere there is... Read More
» »
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Tuesday, December 4, 2012 in Best Practices
While hosting a live webinar is valuable in and of itself, the
recording of that webinar provides an awesome opportunity to
continue to drive value after the live event. Including a link to
the webinar recording in follow-up emails to attendees and no-shows
is standard practice and many marketers are starting to use webinar
recordings as assets in their content marketing efforts. Whether
you use the recording in the post-event portion of your Eloqua
webinar program or market an on-demand webinar... Read More » »
read more
Friday, November 30, 2012 in Ways to Use ReadyTalk
Earlier this month a few of us from the marketing team attended
Eloqua Experience (their annual user conference) in Orlando and
returned with a ton of great action items to put into play in the
coming year. We learned from our peers that webinars continue to
play a large role the mix of marketing programs and we decided to
put together a web event of our own on how to improve on webinar
campaigns created in Eloqua. We’ve actually compiled 10 actionable
tips to get the creative juices flowing. With... Read More » »
read more
Thursday, November 29, 2012 in Featured Post
Marketers have many things that ‘keep them up at night’….budgets,
the latest promotion trends, but at the top of the list is lead
generation efforts. These can encompass several different meanings,
but the most important pieces usually include the quality level of
leads and how quickly the prospect can be handed to sales for
follow-up. A common tool in a marketer’s tool box is webinars. More
and more, recorded webinars are used for follow-up after the live
event is over to attendees and no-shows.... Read More » »
read more
Friday, November 23, 2012 in More from ReadyTalk
Inside Edition interviews QA Engineer, De Nguyen! De graduated from
Wichita State University with a degree in Electrical Engineering
and Mathematics and has over 10 years of experience in the tech
industry. 1. Describe a typical day
for you at ReadyTalk I'm not a morning person at all so I'll
usually waltz in at about 8:30-8:45 a.m. I have two daily
meetings on my calendar. The first is at 9:00 a.m. when my
project team has our daily standup. This is where we see
what's coming down the pipe... Read More » »
read more
Wednesday, November 21, 2012 in Featured Post
I thought this post was most appropriate considering the massive
amounts of appetizers, dinner, drinks, desserts and holiday
festivities that area being planned in the coming weeks. My mouth
is already watering. However, those of you that are responsible for
the planning these event are probably on the verge of a breakdown.
Good luck. Ok, I kid. Whether you are planning for 10 people or if
you are planning an event for 1000 people it's not all
that different. How do I know? Well, hosting a webinar... Read More
» »
read more
Tuesday, November 20, 2012 in Best Practices
I love going to see new movies in the theater. Of course I want to
see the feature, but my favorite part is seeing the previews! I
also always get to concerts early to check out the opening act.
Imagine going to the movies -- getting there early to settle into
the best seats with your popcorn -- and spending the 20 minutes
before the movie starts staring at a blank screen, or getting to
the concert early and watching a dark stage until the headliner
appears. That's what happens at most webinars! Y... Read More » »
read more
Monday, November 19, 2012 in Featured Post
This post is the third in a three-part series sharing my take on
each question from a panel discussion at last week's Marketo Good
to Great virtual event. On Friday, I covered my take on the hot
trends in online events (spoiler alert: I said integration and
content marketing). Today, let's talk about the key role social
marketing is playing in modern webinars. What effect is social
marketing having on online events? Social is helping marketers
drive better results from their investments in... Read More » »
read more
Friday, November 16, 2012 in Webinars
This post is the second in a three-part series sharing my take on
each question from a panel discussion at this week's Marketo Good
to Great virtual event. Yesterday, I shared my thoughts on what
makes a webinar great vs. good. Today, let's talk about the latest
trends for webinars and online events. What are the hot trends in
online web events and webinars? Trend 1: Integration One of the hot
trends I’m seeing in online events is the integration of webinar
platforms with other... Read More » »
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Thursday, November 15, 2012 in Featured Post
This week, I had the opportunity
to be part of a panel discussion at Marketo's Good to Great virtual
event. The topic was making online events awesome. Tom Grubb from
Marketo posed three questions to the panel: What makes a great
online event versus one that's just good? What are the hot trends
in online events? What effect is social marketing having on online
events? This post is the first in a three-part series sharing my
take on each question. What advice would you add for
marketers? What Make... Read More » »
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Monday, November 12, 2012 in Featured Post
Join ReadyTalk and Other Event Experts at Marketo's Good to Great
Virtual Event, Nov. 14 Anita Wehnert, ReadyTalk's Director of
Product Marketing, will have her webinar best practices hat on for
the Events Made Easy panel at Marketo's virtual event this week.
Join her and other events experts for answers to: · What
makes a great online event versus one that's just good? ·
What are the hot trends in online events? · What effect
is social marketing having on online events? · How do you
decide... Read More » »
read more
Wednesday, November 7, 2012 in
ReadyTalk Recruiting is working in full gear to fill the open seats
we have in our brand new building in Downtown Denver! We are very
excited to announce the 3 new employees we have joined us this
week. Rick Rothenberg and Jim Reed will be joining our
Engineering Team and Patrick Zeiher will be joining us on our
Account Executive team. If you would like to be the next new member
of the ReadyTalk family, we are looking for new ReadyTalkers on the
business AND Technical sides of the house. Here's... Read More » »
read more
Monday, November 5, 2012 in Best Practices
You were asked to present a webinar and you agreed -- now what?
Maybe you have presented at conferences before but never for a
virtual audience, or maybe your only presentation experience is
your annual gift of a "Cute Cats" calendar for your mom's birthday.
Presenting a webinar is not rocket science but it does deserve some
time and attention. ReadyTalk wants to help you make the most of
that effort by providing 10 tips for presenting a valuable webinar!
If you're reading this blog then you are... Read More » »
read more
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Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert