ReadyTalk

Meet with Confidence

Tracking ReadyTalk's corporate philanthropy? There's a Salesforce app for that!

Posted by Susan Ulrich on
Share this Post:

Corporate philanthropy has been one of ReadyTalk's core values from the very beginning. As part of our employee benefits package, each year every employee is given 20 hours of volunteer time as well as up to $500 in matching non-profit donations. In addition to those benefits, our Charitable Contributions Committee manages up to $20,000 per quarter in corporate giving to our employees favorite charities as well as helping to facilitate group volunteer opportunities open to our employees.

Unfortunately, for some time these amazing benefits were only anecdotally tracked by our accounting team and department managers. As ReadyTalk's CRM Manager, I saw an opportunity and created an app for our committee to both track and analyze how are employees are using these benefits right within our salesforce.com instance.


Now, we have a tool that records both committee and employee matching donations, volunteer hours and even donated services all in one easy format.  We've improved communications between departments via workflow notifications, eliminating the need for extra paperwork. And we can communicate back to everyone where they are with giving and volunteering year-to-date reminding employees of these great benefits and giving them opportunities to use them. We even have a dashboard to show our committee metrics at a company level! This has come in very handy for our PR team because they use this data to share with the media and for awards.

I love that ReadyTalk takes corporate philanthropy to heart. And I loved being able to add value to something outside of our everyday business process.

Editor's Note: Interested in learning more about how Susan created this app? She'll be joining the ReadyTalk team at Dreamforce. If you haven't registered yet, use code ECMRDYTLK to recieve $100 of your register.   

 


Comments for Tracking ReadyTalk's corporate philanthropy? There's a Salesforce app for that!

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...