ReadyTalk

Meet with Confidence

Fear Factor: You Mean I Have to Conduct a Webinar in Two Weeks!? Don't Sweat It.

Posted by Shawn Cardinal on
Share this Post:

afraid of webinarsLet’s face it, unless you are regularly conducting web meetings or webinars, you’re going to be nervous.  And, as a matter of fact, a majority of people I talk to are thrown into it last minute. Yikes!  For the occasional user, conferencing may be a low priority and some may wait until the last minute to prepare. I mean, you have your “current” job to do and now you have to do this!? Couple this with not being able to see your audience and maybe you're new to presenting? That would make anyone anxious, uncomfortable, and downright scared.

Break it down into the basics to get through the first one. Think of this as your high level survival guide. I have found that fear of a new technology or delivering new content can paralyze many people; use the K.I.S.S. principle to get through it. We’ll get to more advanced marketing and content marketing ideas in later installments.  For right now, we’ll simply think of this in three categories and won’t over complicate things.

 

Pre-Meeting or Pre-Webinar

  • Send invitations/registrations
  • Create your slides and talking points
  • Practice both using your web conferencing tools and giving the presentation

Make sure your invitations have clear instructions for audio and web connections as well as a Customer Care or support number in case there are technical questions. Keep your invite simple and easy to read. As for content, hopefully you know at least something about the subject. If you are under the gun, bullet or outline the talking points as soon as you can in a cohesive flow. Then, whenever you can, pre-visualize and practice what you’ll say for each talking point. (I’m not a fan of scripts unless there are specific legal terms or corporate policies that need to be adhered to). Build your slides as a complement to your talking points. You don’t want to end up reading your slides.

In-Meeting

  • Relax
  • Double click the slide you want the audience to see and talk about it
  • Deliver your content that you’ve practiced so well
  • Click stop and hang up phone

Get to know your web conferencing tools. I can’t tell you how many times people just wing it. Don’t. With ReadyTalk, you could literally get away with dialing a conferencing call, clicking two buttons, and then double-clicking the slide you want the audience to see. Point being, find an easy-to-use conferencing solution so you can concentrate on delivering your material and not boring the audience to death because you’re so intimidated by all these things that could go wrong. Don’t worry, you’ll be fine if you've practiced.

Post-Meeting

  • Enjoy all the positive feedback
  • Send follow-up emails.
  • Done. (and start preparing for the next one)

Like your Mom always said, send thank you cards! There are many ways to follow up with your participants. Do it. Whether it’s through email or calling them to thank them personally, I promise they will appreciate it.

 

OK…so maybe that does sound like a lot, but again just break it down into easy steps. As you develop your webinar and web meeting skills you’ll get more comfortable with talking to "nobody" yet reaching dozens, hundreds or even thousands of people.  I heard a great term once - "doing the basics brilliantly." I think I that applies in so many ways. Know your stuff, know your conferencing tool. Now, time to get ready for the next one...

For more advice on getting started see Think before you speak: Top 10 must-dos before presenting on a webinar or join Shawn on a live training.


Comments for Fear Factor: You Mean I Have to Conduct a Webinar in Two Weeks!? Don't Sweat It.

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...