So there you are, delivering the concluding remarks to end your very first webinar. You’re feeling quite good about your prep work, your marketing efforts, and the fact that a good number of participants actually showed up! Then, you read the very small number of surveys that were tuned in and your seemingly incredible presentation turns about to be “meh.” - meaning ho-hum or booooring. What happened!!?? Why are so many webinars painfully boring for the audience? Here’s why: It’s the speaker.
Remote presenting is tricky. After all, you have zero control over your audience; you can’t see them at their home office. This is not a scare tactic, but you truly have a big responsibility to keep your group engaged in your presentation. There are three main tools at your disposal:
- Your voice
- The visual presentation and content
- The web presentation software
In the upcoming series, we’ll concentrate on what I believe is the most important piece of conducting a great webinar: The Speaker’s Delivery. Good speakers can take boring subjects and make them palatable, if not enjoyable. Practicing and perfecting your inflection, tone, and your ability to connect with the audience are paramount in conducting a great webinar. You don’t have to be a professional public speaker to get high marks on your presentations and keep people engaged; in my next few posts, I’ll cover a variety of ways to turn your anemic webinars into the compelling presentations you strive for.
In the meantime, what tips would you share for being a good and engaging presenter?
Shawn Cardinal is ReadyTalk’s training guru. He’s hosted hundreds of webinars and train customers (and employees) on best practices for hosting polished webinars and engaging audiences. When he’s