As a follow up to our recent AMA webinar, “Can You Hear Me Now? Best Practices for Presenting to a Virtual Audience,” I tackle some questions about how to best follow up after a webinar.
Q. In your experience what's a good follow-up after the webinar? Send out slides and thank you email? Any best practices?
A. First and foremost, continue the conversation as long as you can to realize the most ROI from all that work you just did.
Here are some other tips for post-webinar follow up:
- Email your attendees and no-shows in a timely manner – preferably that same day. At the very least, send your attendees a ‘”thank you for attending” email. If you can include the slides in PDF format with the conference recording, do it – this is pretty much an expectation these days.
- However, be careful not to over-promote that you’ll be sending a follow-up email with all that information, otherwise you risk cannibalizing your attendance numbers. If you do, you may see a lower percentage rate of attendees as compared to registrants.
- As far as your no-shows…well, I’d consider whether or not they just need the material or whether you want them to attend another live presentation. If you just need to deliver the information to your audience, send it as they didn’t have the benefit of your live delivery. You could reach out via email or phone to ensure they understood everything. Or, you could take the opportunity to say “Sorry you missed it, join us for our next webinar next week.”
- Post any additional questions and answers on your blog or Facebook page.
- Be sure to repurpose your webinar recording in small snippets and use it on social media. You can choose to “gate” the material with a registration form to net new names for lead follow up.
With ReadyTalk’s meeting and recording registration tools, it’s easy to see who has attended your meetings as well as measure their engagement of the content. You can track who played, replayed and forwarded the recorded content.
Did you miss the webinar? Listen now and let me know what other questions you have.
Want to become an expert online presenter? Visit us soon as I kick off my new blog series on just that topic.