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Webinar Best Practices
Tuesday, November 8, 2011 in Webinars
Chances are, you are very familiar with the many moving
parts that go into setting up a webinar. With assistance from the
American Marketing Association, we created a best practices
document to offer help sorting through those details. As a
supplement to this document, the members of our Events team came up
with the following additional points to consider while setting up a
webinar. Be sure to schedule your webinar as far in advance of the
actual date as possible – ideally, at least 6 to 8 weeks... Read
More » »
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Tuesday, October 11, 2011 in Webinars
When setting up your event, you know you have various
options available to you as to the ‘type’ of event you will hold.
Today, I would like to review some of the benefits of an
operator-assisted event. Probably the foremost benefit to this type
of event is the fact that you have support throughout your event in
the form of an operator – not automated, pre-recorded – a real,
live person! If you anticipate a particularly large audience, you
have enough that you need to take care of during the... Read More »
»
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Friday, September 23, 2011 in Webinars
Following are answers to questions posed during the webinar “How to
Engage the Invisible Audience” I presented along with Jamie Wallace
of Suddenly Marketing. This was a truly engaging and fun
webinar, and I would like to thank Jamie for the time she spent
preparing with me for this event. You can view the recorded version
here. Q: If we want to send the viewers a URL to request an
appointment, would you provide that before, during, or after the
question/answer portion? I would say it depends on... Read More » »
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Wednesday, May 18, 2011 in Webinars
“I’m used to speaking to an audience I can see, so I’m really
nervous about speaking to an online audience I can’t see!” “How do
I know the audience is paying attention to me?” “I can’t see the
faces in the audience. I’m not sure if they understand what I am
talking about.” These are just some of the frustration points
speakers might encounter when speaking to a webinar audience – and
they are valid frustrations! Luckily there are some ways to
encourage your audience’s engagement. Following are... Read More »
»
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Tuesday, April 12, 2011 in Webinars
In the last couple of postings, we have talked about polling
questions and how they can positively impact your webinars. Now
let’s talk about how to write those questions – and the answer
options that go along with each question. Look at the questions
through your participants eyes. You need to make sure what you are
asking makes sense to your participants. Next, look at the answer
options for each question. They need to be written carefully to
make sure all possible answer options are covered.... Read More » »
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Thursday, March 10, 2011 in Webinars
Today’s post is the second in Anthony’s series on polling. Check
out the previous post. During a webinar, polls are an easy way to
learn more about your audience and their experience level, to check
whether they can recall important information you have presented,
or to gather feedback on the efficacy of your presentation. As you
formulate standard poll questions, refer to the guidelines below to
build effective polls. Be sure to start with your goal in mind. If
you plan to ask a lot of questions... Read More » »
read more
Tuesday, March 1, 2011 in Webinars
In a 2009 ReadyTalk customer survey, polling was the feature
requested most by customers who use our service for webinars. Now
that we have it, why use it? Following are some of the benefits of
incorporating polling into your presentations: Polling allows
moderators to make presentations as engaging and productive as
traditional in-person presentations. You can receive immediate
feedback from participants on topics that are relevant to the
presentation. A thoughtfully written polling question can... Read
More » »
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Tuesday, February 8, 2011 in Webinars
As you probably know by now, if a webinar is not carefully planned
it can easily turn out to be a disaster, and a large part of that
planning involves your speaker and the materials he/she will be
presenting to your audience. I recently spoke with Alli Libb,
Online Event Program Manager with the American Marketing
Association and she graciously allowed me to share her thoughts on
preparing speakers: What suggestions do you give your speakers
regarding the preparation of their materials (handouts,... Read
More » »
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Wednesday, January 26, 2011 in Webinars
At ReadyTalk, we recently implemented a new feature that allows
you, the customer, to communicate immediately with an Event Manager
during a LIVE event – ReadyTalk Event Chat. ReadyTalk Event Chat is
a free feature that provides additional support during
Operator-Assisted web events. With ReadyTalk Event Chat, you have
instant access via a special chat interface to an event manager
during your live web and audio and audio-only events. An Event
Operator is available to provide audio support,... Read More » »
read more
Tuesday, January 4, 2011 in Webinars
You know what your next webinar is going to be about; the speaker
is lined up – now you need to get the word out! As discussed in one
of our previous posts, you should take full advantage of social
media when promoting your webinar. Sites such as LinkedIn, Facebook
and Twitter can be valuable resources, but you can also get
creative with your promotions. The following are some additional
suggestions on how and where to promote your webinar: E-Mail
Signatures - Announce your webinar in the... Read More » »
read more
Wednesday, December 15, 2010 in Webinars
I am sure you have received one or two (probably many more)
invitations to attend webinars. They are a part of our daily
business lives. So when the time comes to send out your own
invitation, what do you do to make it stand out from the others?
Following are some “best practices” to consider when preparing your
webinar invitation. Grab ‘em with a WOW title! The first place you
can “grab” your audience is with the title of your webinar. Keep it
short and to the point – ideally with some sort of... Read More » »
read more
Tuesday, November 30, 2010 in Webinars
If you’re in charge of planning webinars for your organization, you
know the challenge of finding topics and identifying speakers. You
also know the challenge of trying to determine what to do and when
to do it? Scheduling webinars – especially if they are a series or
occur on a regular basis – can be a daunting task. You have to
determine the individual pieces necessary to put each webinar
together and your speaker(s) need to know when you need them. Flash
back to a few years ago, before I... Read More » »
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Tuesday, November 9, 2010 in Webinars
Below is an introductory post from the ReadyTalk Events team. Look
for future posts from this team. You may have talked to some of us
from time-to-time or even wondered, “Who is on the Events team?”
Well, here we are – along with a bit about each of us! Steve Wolfe,
Events Team Manager Time with ReadyTalk – 1 year, 8 monthsBest part
of working here – Our focus on customer service, ReadyTalk’s
cutting-edge technology, and our company valuesWhat you like to do
outside of work – Enjoy time... Read More » »
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