ReadyTalk

Meet with Confidence

Best Practices for Promoting Your Webinars

Posted by Anthony Salas on
Share this Post:

You know what your next webinar is going to be about; the speaker is lined up – now you need to get the word out! As discussed in one of our previous posts, you should take full advantage of social media when promoting your webinar.

Sites such as LinkedIn, Facebook and Twitter can be valuable resources, but you can also get creative with your promotions. The following are some additional suggestions on how and where to promote your webinar:

E-Mail Signatures - Announce your webinar in the signature line of your e-mails. You  send multiple e-mails each day,  so in a way you have a captive audience. What better place to promote a webinar?

Message Boards - If you choose to promote your webinar on a message board, be  sure to review the rules for posting as each board will likely have a different set of rules you must follow.

Speaker(s) - Every speaker wants a sizable audience for their webinar, so ask them to promote it on their own website, blogs, newsletters and  within any social networks they are a member of.

Newsletters - If you already do monthly or quarterly newsletters to update customers on product changes or promotions, be sure to mention your upcoming webinar with a link to the registration page.

Utilize Your Sales Team - If you have an internal sales team, make sure they are aware of your upcoming webinar and are promoting it when they communicate with current customers or prospects via telephone, e-mail or in person. You may also consider sharing the registration link with your sales team so they can pass it along.

“Forward to a Friend” - When you create your invitation – whether it is in the ReadyTalk Conference Center or your own e-mail – consider adding a "Forward to a Friend" tag line at the end. If one person is interested in your webinar topic, chances are they know others with similar interests. Many companies are now using this option and see a nice jump in their registration as a result.

Effective promotion is key since the more people who hear about the webinar, the more people will register and attend. You have worked hard to coordinate your webinar and believe in the content being presented, so use every resource available to get the word out. The sky’s the limit!

Do you know of any other creative resources available to promote webinars? If so, please share your thoughts!

Here's to continued success in 2011!


Name: WebinarBucket
Time: Sunday, October 21, 2012

Good article. Another way to promote webinar is adding to www.webinarbucket.com which is a free webinar listing site. It promotes all webinars (free and featured) on social web, has 30 categories for listing webinars and allows for unlimited postings.

Comments for Best Practices for Promoting Your Webinars

blog comments powered by Disqus

Recent Posts

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...