ReadyTalk

Meet with Confidence

Good vs. Bad Polling Questions

Posted by Anthony Salas on
Share this Post:

In the last couple of postings, we have talked about polling questions and how they can positively impact your webinars.

Now let’s talk about how to write those questions – and the answer options that go along with each question. Look at the questions through your participants eyes. You need to make sure what you are asking makes sense to your participants.

Next, look at the answer options for each question. They need to be written carefully to make sure all possible answer options are covered. Think of the various experience levels of your participants. Will each person be able to respond honestly? Often times, if a participant cannot answer a question, he or she will not respond at all. You want 100% participation in your polling questions, so make sure you make it possible for everyone to respond.

In researching information for this entry, I came across an article on StatPac Survey Software’s website that offered great advice and examples of good vs. bad questions. Take a moment to review the information and then look at your webinar polling questions and answer options one more time. I bet you will think of ways to rewrite them and make them even more effective.

http://www.statpac.com/surveys/question-qualities.htm

As the results from your polling questions come in, take the time to share the results with your participants. You don’t have to give them exact numbers, but let them know what the results look like. Often times, those results can help you further tailor and refine the content of your webinar to fit the experience levels and needs of your participants.

Do you have any additional advice to share about writing good webinar polling questions and answer options? Please share your experiences with us!

As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.


Comments for Good vs. Bad Polling Questions

blog comments powered by Disqus

Recent Posts

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...