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Good vs. Bad Polling Questions

Posted by Anthony Salas on
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In the last couple of postings, we have talked about polling questions and how they can positively impact your webinars.

Now let’s talk about how to write those questions – and the answer options that go along with each question. Look at the questions through your participants eyes. You need to make sure what you are asking makes sense to your participants.

Next, look at the answer options for each question. They need to be written carefully to make sure all possible answer options are covered. Think of the various experience levels of your participants. Will each person be able to respond honestly? Often times, if a participant cannot answer a question, he or she will not respond at all. You want 100% participation in your polling questions, so make sure you make it possible for everyone to respond.

In researching information for this entry, I came across an article on StatPac Survey Software’s website that offered great advice and examples of good vs. bad questions. Take a moment to review the information and then look at your webinar polling questions and answer options one more time. I bet you will think of ways to rewrite them and make them even more effective.

http://www.statpac.com/surveys/question-qualities.htm

As the results from your polling questions come in, take the time to share the results with your participants. You don’t have to give them exact numbers, but let them know what the results look like. Often times, those results can help you further tailor and refine the content of your webinar to fit the experience levels and needs of your participants.

Do you have any additional advice to share about writing good webinar polling questions and answer options? Please share your experiences with us!

As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.


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