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Why poll the audience during a webinar?

Posted by Anthony Salas on
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In a 2009 ReadyTalk customer survey, polling was the feature requested most by customers who use our service for webinars. Now that we have it, why use it?
Following are some of the benefits of incorporating polling into your presentations:polling for web conferencing


  • Polling allows moderators to make presentations as engaging and productive as traditional in-person presentations.

  • You can receive immediate feedback from participants on topics that are relevant to the presentation.

  • A thoughtfully written polling question can reveal interesting information about each participant’s background, interest level, knowledge level and opinions on the topic(s) being presented.

  • Polling questions are an easy way to engage participants – especially those who are new to Web conferencing – who are reluctant to speak or chat.

  • As a presentation progresses, polling questions can be used to measure how well a participant understands the information and, if necessary, revisit or redirect the presentation.

  • As previously mentioned, polling questions can reveal a participant’s interest in a topic, and this can help with lead generation for sales-based presentations.

Have you found polling to add additional value to your webinars? Share your feedback below.

Check out next week’s blog for 15 best practices for polling and incorporating polls into your web conference or webinar.


As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.


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