ReadyTalk

Meet with Confidence

Why poll the audience during a webinar?

Posted by Anthony Salas on
Share this Post:

In a 2009 ReadyTalk customer survey, polling was the feature requested most by customers who use our service for webinars. Now that we have it, why use it?
Following are some of the benefits of incorporating polling into your presentations:polling for web conferencing


  • Polling allows moderators to make presentations as engaging and productive as traditional in-person presentations.

  • You can receive immediate feedback from participants on topics that are relevant to the presentation.

  • A thoughtfully written polling question can reveal interesting information about each participant’s background, interest level, knowledge level and opinions on the topic(s) being presented.

  • Polling questions are an easy way to engage participants – especially those who are new to Web conferencing – who are reluctant to speak or chat.

  • As a presentation progresses, polling questions can be used to measure how well a participant understands the information and, if necessary, revisit or redirect the presentation.

  • As previously mentioned, polling questions can reveal a participant’s interest in a topic, and this can help with lead generation for sales-based presentations.

Have you found polling to add additional value to your webinars? Share your feedback below.

Check out next week’s blog for 15 best practices for polling and incorporating polls into your web conference or webinar.


As an event manager, Anthony works with clients on all aspects of their audio and web conferencing needs. Prior to working at ReadyTalk, he was a ReadyTalk customer, so he brings a great understanding of developing and running webinar programs. He enjoys spending time with his family and two dogs, watching movies, reading and exploring Denver’s top restaurants.


Comments for Why poll the audience during a webinar?

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...