ReadyTalk attended Eloqua’s Road to Revenue Tour in Atlanta last week. As always, Eloqua put on a thoughtful event for their customers and the marketing community. They also made the event fun in the unique Eloqua style.
During the event I had the chance to present ideas around webinar best practices, challenges with webinars and how cloud connectors help solve those, and a demo using the Eloqua Cloud Connectors for ReadyTalk.
You can view the presenations on our Slideshare page.
The possibilities around using webinar polling questions and answers inside Eloqua to drive post-event activities sparked the most conversation. The example at the event showed how marketers could automatically pull in polling data from a webinar and then use the participants polling responses to segment users into different nurture campaigns. This is just one way to use this powerful, behavioral, data. I’m sure there are many more. Our upcoming release of the Eloqua Cloud Connectors for ReadyTalk will include the capability to automatically pull polling questions and answers into Eloqua.
How would you leverage polling data in Eloqua to drive post-event activities?