ReadyTalk

Meet with Confidence

Attract the Right Webinar Audience with a Compelling Invitation

Posted by Teresa Lawlor on
Share this Post:

The purpose of your webinar invitation is to attract the right audience to your event. It also becomes the framework for creating and delivering an engaging webinar. Whatever you promise in your invitation, you need to deliver in the webinar. So what information should go into the invitation?
 
Email Subject Line
Write something that will get someone to open and respond to your email. Choose words that pack a punch, incite curiosity and urgency to open the email. Here are some examples of good subject lines worthy of high open rates:

  • [Live Webinar] How to Extend the Life of Your Event
  • You Just Delivered a Great Webinar. Now What?
  • [Webinar] 7 Tools to Rev Up Audience Engagement

Be sure to avoid using trigger words that attract SPAM filters. SPAM trigger words change all the time, but here are a few examples to avoid (excerpted from Hubspot.com):Sample webinar invite

  • Free
  • Sign up free today
  • Discount
  • Money making
  • Opportunity
  • Performance
  • Only
  • Please read
  • Increase your sales
  • Act now!

 
Webinar Title
The title conveys in powerful, compelling language the critical information they will learn. For example, “How to use QR Codes to Capture a Growing Mobile Audience.”
 
Brief Description
Write 1 to 2 short paragraphs that offer a preview of the webinar. Write using your audience’s jargon – use language they will relate to. What challenges do they face? What are you going to teach them that will improve their lives? Why is this information a MUST HAVE? Invite and enthuse, but don’t sell.
 
Four Bulleted Messages
Summarize in 3-4 bulleted phrases what your audience will learn and take away by attending the webinar.
 
Call to Action
Tell your audience to register now! Offer them an incentive to register immediately (first 50 registrants receive....).
 
Speakers
Leverage the credentials of your speaker(s) by including a professional photo, job title, and a one-line bio. A few great sources for speakers are authors, industry analysts, and thought leaders. Make sure the speaker photos are clear and formatted the same (portrait vs. landscape). *NOTE: Include sponsors if applicable.
 
Date and Time
Display the date and include all the pertinent time zones to make it easy for people to add the event to their calendars. Be sure to include an ICS file with all of the information people need to join the meeting (including their unique “join meeting” link) in the confirmation and reminder emails you send. This makes it easy for registrants to add the webinar to their calendar so they don’t forget to attend. They can easily join the event with the click of a link in the calendar.
 
Who Should Attend?
Describe your audience so the people you want to attract will see themselves in the description.

For more on this subject see Webinar Abstract 101 – Writing an Event Description that Captures the Right Audience and other best practices for webinar planning and execution download this paper written by the AMA and ReadyTalk.

 


Comments for Attract the Right Webinar Audience with a Compelling Invitation

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...