ReadyTalk

Meet with Confidence

Common Webinar Myths Debunked

Posted by Teresa Lawlor on
Share this Post:

Top 8 Common Webinar Myths ImageThere are a lot of misconceptions about webinars. They’re expensive, people never show up, something always goes wrong - you get the picture. But we know webinars are a great lead generation tactic that provides companies with high quality leads. Consider these myths debunked in our new e-book, The Top 8 Common Webinar Myths. Here’s a little sneak peek into  Myth #8....

People Never Attend.

When you host a webinar it’s important that you manage your attendance expectations. While you might have a lot of registrants, that doesn’t automatically, convert into attendees. Furthermore, there are other registrants who might have something come up, but still want to attend, so they watch the on-demand webinar. 

According to the 2013 Webinar Benchmark Report, only 42% of registrants attend the live event. This is almost exactly what we see at ReadyTalk as well.

So, what can be done to increase that percentage?

If you’re seeing a low registrant-to-attendee conversion rate, there are a couple of ways to increase attendance rates:

  • Promote a giveaway that will occur during the event.
  • Send a reminder email within 24 hours of the event.
  • If they simply can’t attend, send a follow up email with access to the recorded webinar.

You can download out this e-book and more at our new resource center on readytalk.com.

How do you increase your attendance rates? Tell us below.


Comments for Common Webinar Myths Debunked

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...