ReadyTalk

Meet with Confidence

Dress (Rehearsal) for Success: The Importance of a Webinar Dry Run

Posted by Teresa Lawlor on
Share this Post:

Dress Rehearsal checlistA webinar organizer has many responsibilities throughout the webinar life cycle. One of these is setting up Dress Rehearsals, aka Dry Runs, as the live event approaches. Here are some tips around hosting a successful dry run.

 

Budget sixty minutes for the dress rehearsal meeting. This is the first time your ensemble is reviewing the content online, so it’s a good time to get everyone comfortable with the content, flow, and timing. Is the format going to be Moderator/ Speaker, Panel Discussion, or Interview Style? This is the moment you breathe life into the messaging. The value of the rehearsal is to hear how your ensemble sounds – this is the only way to know how well the content flows, targets key messages, and where you may have dead air or too much content.


Start shaping your messages and timing

Now, you’re sitting around the virtual table brainstorming with your ensemble. The first dress rehearsal is the opportunity to start shaping your messages and make decisions about the delivery method. If you are doing a webinar solo, consider having either a moderator or another speaker. Audiences prefer multiple voices, a dialogue over a monologue. One moderator and one speaker works, two speakers are better, but going beyond three speakers can be challenging.

When you factor in the welcome, audience polls, and 15 minutes of Q&A at the end, you have about 30-35 minutes to divide among your speakers. Remind the speakers that they are part of an ensemble. Encourage them to become familiar with each other’s style and how their content is positioned in order to create a seamless, effortless flow between the speakers.
 

The Importance of the Sound Check

Remember, the voice is the instrument to connect with the audience. Poor use of sound devices from open microphones and speakers on a computer can bring a webinar to a halt. Make sure you do several sound checks during rehearsals to ensure broadcast quality sound.

Importance of a Webinar Sound Check

Additional tips for dress rehearsal

  • Review the agenda (prepare a slide).
  • Have the ensemble introduce themselves.
  • Cover housekeeping issues:
    • How registration is tracking
    • Revisit the invitation
    • Review the webinar objectives and desired outcomes
    • Confirm where the speakers will be on webinar day
    • Conduct a sound check
  • If slides are available, review the slides from each presenter, reorganize slides as you go along, make changes, and get speaker input.
  • Guide the speakers to include a few “real zingers” in their content so the audience says, “Wow, I didn’t know that!” and they have an “Ah-hah” moment.

Never underestimate the value of a dress rehearsal and great audio. For even more tips on how to prepare your speaker for your next webinar see Best Practices for Preparing Speakers and Materials for Webinars.

 

 

 

 


Comments for Dress (Rehearsal) for Success: The Importance of a Webinar Dry Run

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #3: Webinars produce quantity, but not quality.

Debunking Webinar Myth #3: Webinars produce quantity, but not quality. Sometimes, we hear from customers that their webinars drove a ton of registrations or high attendance, but...

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...