ReadyTalk

Meet with Confidence

Execute Your Webinar Invitation Strategy

Posted by Teresa Lawlor on
Share this Post:

Audience recruitment consists of three main steps, beginning with identifying the group you want to recruit to your event. The next step is to create a series of impactful messages to drive registration, and lastly, the development of an intelligent, adjustable “invitation strategy” to attain the optimum number of attendees.

  • Have your invitation approved and signed off four weeks before “Go Live!”
  • Start promoting 2.5 to 3 weeks prior to your webinar event.
  • Send four well-timed email broadcasts (we call them touchpoints). Your first touchpoint is ideally in an HTML format in order to include your branding. However, HTML is more susceptible to SPAM filters, so you have to be open to switching to plain text emails for subsequent broadcasts.
  • We also create text-based invitation emails that our account executives send to select prospects and customers which can be personalized.
  • Once registration is open and invitations go out, track all registration activity daily to ensure you are on track to maximize attendance.

Webinar Invitation Strategy

What kind of cadence has worked for you? Let me know below. For additional best practices on how to create a compelling invitation see Attract the Right Webinar Audience with a Compelling Invitation.

Excerpted from ReadyTalk's ebook entitled Managing the Webinar Life Cycle from Start to Finish. Download your copy today.

 


Comments for Execute Your Webinar Invitation Strategy

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...