ReadyTalk

Meet with Confidence

From "Let's Go!" to "Go Live!": Our 8-Week Webinar Project Timeline

Posted by Teresa Lawlor on
Share this Post:

From “Let’s Go!” to “Go Live!,” eight weeks of production time to plan your webinar is optimal. Too little time may limit your audience size and the overall production quality. Too much time for planning could cause you to lose your momentum and water down the effectiveness of the webinar results. You may not always have eight weeks in your schedule, and it’s certainly possible to do a webinar in less time as long as you have experienced speakers, engaging content, and are extra vigilant in managing your work plan. This is a very iterative process, and the more time you spend in the planning process the better your webinar gets.

This is a WEBINAR LIFECYCLE TIMELINE showing all the major milestones over an eight week period.

Webinar Life Cycle Weeks 1-8

 

 

 

 

 

  • Week 1: Kick-off Meeting
  • Week 2: Schedule Your Webinar, Begin Invitation Development
  • Weeks 3-4: Finalize Invitation, Begin Sourcing the Right Audience
  • Week 5: Shape Your Message & Create Your PowerPoint, Begin Registration
  • Week 6: Track Daily Metrics, Optimize Promotion
  • Week 7: Perform Sound Checks & Dress Rehearsals
  • Week 8: Webinar Day - Go Live!, Post-Webinar Follow-up
  • Week 8+: Create 19 Pieces of Content from Your Webinar for Content Marketing

Work backwards from your "Go Live!" date and use our webinar project management tool for each of the major milestones in your Webinar Life Cycle.

I'd be interested in hearing how long it takes you to plan your webinars. Or if you're not doing webinars, what you think of the proposed timeline - too long, too short? We've got loads of best practices and templates to make this easier on you.


Comments for From "Let's Go!" to "Go Live!": Our 8-Week Webinar Project Timeline

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...