ReadyTalk

Meet with Confidence

ReadyTalk Heads to the Big Apple for B2B Content2Conversion

Posted by Teresa Lawlor on
Share this Post:

ReadyTalk will be exhibiting at the B2B Content2Conversion conference next week to discuss the role that webinars have in a contenOne Does Not Simply Do Webinarst marketing strategy.

Webinars you say? What do webinars have to do with a content marketing strategy? Plenty!

What marketers are now calling content, readers refer to as information. And our users are looking for plenty of it. A webinar can be a time-consuming piece content that disappears into the ether after the event. But if executed correctly, it can provide the foundation for effective content (or information) - from blog posts to whitepapers.

You can also:

  • Distribute the slide deck on SlideShare
  • Share the recording on YouTube or embed it on your website or blog
  • Promote the recording as an on-demand event in a future campaign
  • Divide your recording into easily digestible sound bites and include them in nurturing emails
  • Write a blog post sharing key takeaways or highlights from the Q&A
  • Transcribe the recording and use it to help drive organic search
  • Create an infographic that highlights key data points from the webinar
  • Transform the transcript into an e-book covering the topic (see our link to an example)

Remember, as marketers we do not simply “do” webinars - we create purposeful information.

The organization that is not including webinars in their content marketing mix is forfeiting one of the most effective forms content creation.

If you’re in NYC for the conference stop by and share your ideas for creating content through webinars.


Comments for ReadyTalk Heads to the Big Apple for B2B Content2Conversion

blog comments powered by Disqus

Recent Posts

New from ReadyTalk - Quick Share My Desktop

New from ReadyTalk - Quick Share My Desktop Hot off the press - we've just released an enhancement to our Quick Launcher product (available on Windows today and Mac next week). The...

Internet-wide Security Risk: How ReadyTalk is Addressing “Heartbleed”

It’s been all over the news: a major vulnerability in the encryption technology used across much of the Internet was recently discovered. The vulnerability causing these issues is...

Webinars: The Gateway Drug to a Video Marketing Strategy - Q&A Session Review

We recently hosted a webinar with the video marketing gurus over at Vidyard to dive into the idea of launching a video marketing strategy with the materials most of us already have...

Nobody is Watching Your Webinar and How to Fix It

Content is everywhere and in every form – videos, tweets, blogs, forums, whitepapers. I recently read an article that said by 2020 the amount of information on the Web is expected...

New from ReadyTalk - Modern meeting controls and VoIP enhancements

You may have noticed more frequent changes from ReadyTalk lately. In an effort to keep our controls fresh and functional for all of our different users we are continuously...

Comparing the Value of Webinar Leads vs. Email List Leads

Over time, marketers have innovated and refined many online avenues for lead generation, but the legacy email list continues to remain a top favorite. Viable alternatives, such as...

Feature Friday: How to Upload Your Video Clip

  Why Use this feature? I think it is safe to say that everyone hates when they see the word “download”. And the last thing someone wants when hosting a web conference is to lose...

The 8 Most Common Audio Conferencing Issues

Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to...

Feature Friday: Promoting to Co-Presenter vs. Granting Control...What's the Difference?

Visit the ReadyTalk blog every Friday to learn more about a ReadyTalk feature.   We get a lot of questions on the difference between granting control and promoting someone...