ReadyTalk

Meet with Confidence

ReadyTalk Heads to the Big Apple for B2B Content2Conversion

Posted by Teresa Lawlor on
Share this Post:

ReadyTalk will be exhibiting at the B2B Content2Conversion conference next week to discuss the role that webinars have in a contenOne Does Not Simply Do Webinarst marketing strategy.

Webinars you say? What do webinars have to do with a content marketing strategy? Plenty!

What marketers are now calling content, readers refer to as information. And our users are looking for plenty of it. A webinar can be a time-consuming piece content that disappears into the ether after the event. But if executed correctly, it can provide the foundation for effective content (or information) - from blog posts to whitepapers.

You can also:

  • Distribute the slide deck on SlideShare
  • Share the recording on YouTube or embed it on your website or blog
  • Promote the recording as an on-demand event in a future campaign
  • Divide your recording into easily digestible sound bites and include them in nurturing emails
  • Write a blog post sharing key takeaways or highlights from the Q&A
  • Transcribe the recording and use it to help drive organic search
  • Create an infographic that highlights key data points from the webinar
  • Transform the transcript into an e-book covering the topic (see our link to an example)

Remember, as marketers we do not simply “do” webinars - we create purposeful information.

The organization that is not including webinars in their content marketing mix is forfeiting one of the most effective forms content creation.

If you’re in NYC for the conference stop by and share your ideas for creating content through webinars.


Comments for ReadyTalk Heads to the Big Apple for B2B Content2Conversion

blog comments powered by Disqus

Recent Posts

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...

Using Webinars to Train Volunteers for International Work

Using Webinars to Train Volunteers for International Work Today's post is provided by Kait Yankello is the Senior Program Coordinator at United Planet. Kait is a ReadyTalk power...

ReadyTalk does JA in a Day

ReadyTalk does JA in a Day Jessica Nolan is the chair of ReadyTalk’s Charitable Contributions Committee—an employee-drive committee supports non-profit organizations that create a...

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...