ReadyTalk will unveil its newly designed website soon. We've changed quite a few things – all for the better (we hope you’ll agree). You’ll notice an entirely new look and feel; you will still be able to easily access our platform whether you are hosting or attending a meeting; we’ve made it easier to learn about our features and new product launches; and we’ve improved the navigation to make it easier to find what you are looking for.
Here’s where we started:
The current site was outdated and didn’t allow for much navigational and content flexibility. Our goals had changed in the years since the site first launched and we wanted to better reflect ReadyTalk’s values and culture in the imagery.
We started out by defining our site goals and objectives (see the post "Creating a New Website"), did some competitive reviewing of other sites, and put a timeline together. We studied our site user personas, determined our metrics for success and put together technical and functional briefs. Wireframes and site maps were created and new navigational structures were developed and vetted by internal and external users. Our information architect created paper prototypes and facilitated scenario testing with our customers. Then he revised the wireframes and began building out the mockups. Images were carefully selected to reflect our locale and our work culture. Once that was all approved the process of building it out in Drupal began.
We used the Agile process throughout the project. The team broke down the tasks to be done in two week iterations and then we facilitated a daily “stand up” in front of whiteboard to discuss what was completed and what tasks were blocked. It has been almost a year-long labor of love.
Here’s where we ended up:
The site is cleaner, easier to navigate, provides a wealth of support and training information and makes it easier for potential customers to schedule a live demo, sign up for a free trial or purchase our services immediately.
For this first phase of launch we wanted to make sure that the site continued to make it easy to join a meeting; provided information on how to use ReadyTalk through robust training and support); and communicated ReadyTalk’s values and culture.
We look forward to your feedback once it launches. Please tell us what you think as a comment below or send us an email. If you have any suggestions, we'd love to hear them - positive or negative. And keep watching the ReadyTalk blog because we have more exciting things in store for the site in 2011.