Audio conferencing affects every area of business. From customer service to investor relations, poor audio quality is associated with a lack of professional competence. In order to prevent these problems, it’s important to be aware of how and why audio conferencing goes wrong and the effect of such problems on the reputation of a business.
We hear about a lot of audio challenges from prospects looking to move from a competitor's platform to our audio conferencing service. These typically fall into three buckets: poor volume control, audio transmission issues, and problems related to service operation.
- According to Vanderbilt University, volume control is the most common cause of audio difficulties. Issues like low volume and audio noise are the top two challenges were see here. To remedy this be sure to look for a provider that can run sound checks and resolve these issues prior to a broadcast.
- Improper audio transmission can make it difficult to understand or follow a presentation, causing participants to lose focus and become frustrated. Audio delays, line noise and feedback, hollow sound and echoes are the major culprits in this category. One way to overcome this is ensure you can mute participants' microphones when they are not speaking.
- Problems related to service operation can be due to settings that are set by the service provider. Complaints include loud or offensive hold music and limited controls for participants. When talking to a provider be sure that you not only have control of the meeting as a chairperson, but that there are features your participants can use to control their experience as well.
Take a look at our full report and let us know if we missed any audio problems you've encountered.