ReadyTalk

Meet with Confidence

Top Three Options for Delivering Your Webinar Content

Posted by Teresa Lawlor on
Share this Post:

Developing quality content for training, sales and marketing programs takes time, energy and money. When you’re researching a webinar provider make sure you have the flexibility to deliver the content in any way you choose. In this post I’ll break down the methods you should be looking for – Live, Simulive and On-Demand – when searching for your next webinar provider.

Live Web Event or Webinar

Your webinar is “live” meaning there’s a presenter (or presenters) on the other end speaking to participants in real-time.

  • Benefits: You can engage with your audience using polling, live Q&A, chat and pre-recorded video. With some platforms you will be able to see how long a participant attended to gauge their engagement. Look for a provider that tracks interaction during a webinar so you can use that for lead-scoring purposes.
  • Risks: This method presents operational risk because it is in real-time. Be sure you have vendor support for audio checks, dry runs, and an event manager on the line to ensure a flawless event. Scheduling can be tough and webinar fatigue has set in. Live attendance rates are now about 40% of registration rates. Be sure you can easily record and edit the event so that registrants can watch at their convenience.

Simulive

This is “kind of-live” or also known as Simulive. It rebroadcasts your pre-recorded event as if it was happening live, but your Number blocksparticipants can’t tell the difference.  If you add a live operator introduction and then conduct a live Q&A session at the end you can reinforce the illusion.

  • Benefits: Simulive is a cost effective, efficient way to reuse and repurpose your webinar content without all the logistical hassle. It’s a great solution for multiple speakers if you have difficulty coordinating everyone’s busy schedules. If you want to deliver the same quality experience, every time, to different audiences in different time zones or are looking to demo your product flawlessly this is a great choice for you. Plus, it enables you to get the very best return on all the time (and potentially money you spent on a speaker) on your live event. One more bonus? Because the important content is already recorded, most of the operational risk is removed.
  • Risks: You’ve got to start with a professional, crystal clear recording. Be sure that your provider offers the very best audio options and the ability to easily edit your recording. Another potential risk? During the Simulive broadcast the presenter cannot stop, pause and engage with the audience.

Recorded Webinar available On-Demand

Think on-demand movies. You want to watch a show when it’s convenient right? So do webinar viewers. Embedding and distributing your recorded webinar is cost-effective way to leverage your content, reach new audiences and significantly improve the original event’s ROI. Recorded webinars should be available for download in a variety of industry-standard file formats (.mp3, Flash, .wav, or high-resolution .mp4) so viewers can watch them anytime, on any device.

  • Benefits: A recording removes all operational and scheduling risk. It’s easy to distribute and syndicate through social media, podcasts and RSS feeds to reach new audiences. And you can generate leads long after your meeting or event has ended. Look for features like the ability to promote and syndicate content through Facebook, Twitter and LinkedIn. Integration with popular marketing automation platforms will enable you to view how long someone has watched the recording for lead scoring purposes. Recording technology that doesn’t require a viewer to download any software to view the recording is also a key factor to look for.
  • Risks: The recording has to be good quality. And for presenters, there’s no opportunity to engage with your audience.

Be sure to plan ahead and combine all three options for really important web events you know you’ll want to reuse, repurpose and redistribute. If you’d like to learn more about webinar best practices or ReadyTalk’s webinar services, please request a demo.  We offer the flexibility to ensure every web event you host is flawless – no matter which delivery method you choose – Live, Simulive or On-Demand.


Comments for Top Three Options for Delivering Your Webinar Content

blog comments powered by Disqus

Recent Posts

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...