ReadyTalk

Meet with Confidence

Use Your Webinar Invite as Framework for Webinar Content

Posted by Teresa Lawlor on
Share this Post:

There's nothing worse than thinking you're getting one thing only to end up with something different. This is especially true for webinars.Hubspot webinar invite example

Be sure to use the invitation as your framework for the webinar presentation. This will help you to make sure your content and flow aligns with what you promised to deliver. For each slide, ask yourself "Is this a must have or a nice to have?" Give yourself at least four weeks to create and shape the content, as well as practice with your ensemble several times until everyone feels confident and relaxed. 


A webinar is not about selling

There are two types of webinars: Informational (educational) and Sales Pitch (product features and benefits). What’s the difference? A high-impact, high performing webinar is not about selling. It’s about stimulating someone’s intellectual curiosity, teaching them something, and inspiring them to want to have a conversation. Then, you can determine how you can help them, and convert them from a prospect into a customer.


The test for high impact – high performing informational webinars:

  • Does it deliver relevant, timely, and must have business or personal value?
  • Does it tell a story, present an authentic case study, tutorial, or a new way of thinking?
  • Does it focus on solutions, rather than specific products, features and benefits?
  • Will this information stimulate the intellectual curiosity of your audience to want to learn more from you after the webinar?

Highly targeted webinar audience slideWhere do you find great content for a webinar?

People are eager to hear about best practices, lessons learned, tips and techniques, and new processes to help them solve real world challenges. Look to your industry analysts, authors, subject matter experts, tutorials (for example, teach people a way to improve a business process or reduce costs), and case studies (a case study with the following talking points):

  • What was the business or technology problem?
  • How did you solve it?
  • What were the results / ROI?
  • What were the lessons learned?

Where do you look?

Authors – Industry Analysts – Subject Matter Experts – Customers and Case Studies – Partners – Market Research – White Papers – Blog posts – FAQs – Polling & Surveys

Want to see some examples of how webinar content has lived up to the invites? View our on demand webinar recording archive.

 


Comments for Use Your Webinar Invite as Framework for Webinar Content

blog comments powered by Disqus

Recent Posts

7 Ways to Do Security

7 Ways to Do Security If security is a priority for your organization, you will want to ensure that your audio and web conferencing services and recordings are not being accessed...

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...