ReadyTalk

Meet with Confidence

Use Your Webinar Invite as Framework for Webinar Content

Posted by Teresa Lawlor on
Share this Post:

There's nothing worse than thinking you're getting one thing only to end up with something different. This is especially true for webinars.Hubspot webinar invite example

Be sure to use the invitation as your framework for the webinar presentation. This will help you to make sure your content and flow aligns with what you promised to deliver. For each slide, ask yourself "Is this a must have or a nice to have?" Give yourself at least four weeks to create and shape the content, as well as practice with your ensemble several times until everyone feels confident and relaxed. 


A webinar is not about selling

There are two types of webinars: Informational (educational) and Sales Pitch (product features and benefits). What’s the difference? A high-impact, high performing webinar is not about selling. It’s about stimulating someone’s intellectual curiosity, teaching them something, and inspiring them to want to have a conversation. Then, you can determine how you can help them, and convert them from a prospect into a customer.


The test for high impact – high performing informational webinars:

  • Does it deliver relevant, timely, and must have business or personal value?
  • Does it tell a story, present an authentic case study, tutorial, or a new way of thinking?
  • Does it focus on solutions, rather than specific products, features and benefits?
  • Will this information stimulate the intellectual curiosity of your audience to want to learn more from you after the webinar?

Highly targeted webinar audience slideWhere do you find great content for a webinar?

People are eager to hear about best practices, lessons learned, tips and techniques, and new processes to help them solve real world challenges. Look to your industry analysts, authors, subject matter experts, tutorials (for example, teach people a way to improve a business process or reduce costs), and case studies (a case study with the following talking points):

  • What was the business or technology problem?
  • How did you solve it?
  • What were the results / ROI?
  • What were the lessons learned?

Where do you look?

Authors – Industry Analysts – Subject Matter Experts – Customers and Case Studies – Partners – Market Research – White Papers – Blog posts – FAQs – Polling & Surveys

Want to see some examples of how webinar content has lived up to the invites? View our on demand webinar recording archive.

 


Comments for Use Your Webinar Invite as Framework for Webinar Content

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...