ReadyTalk

Meet with Confidence

Why Are Webinars So Effective?

Posted by Teresa Lawlor on
Share this Post:

A 2013 research survey revealed that marketers are feeling more assured using content marketing to achieve their goals. Regarding webinars, more than 59% of those surveyed said they use webinars/webcasts as a content marketing tactic, and 61% rated it effective-to-very effective as the #3 choice, only behind in-person events and case studies.

Here are six reasons why webinars continue to be so effective:

  1. Everyone's time is valuable and travel is costly.
  2. You can provide information in real time, cutting across geographies and time zones.
  3. Webinars level the playing field by punching up the weight of even the smallest companies.
  4. You have a good chance of making a connection with a prospect you would not otherwise make.
  5. Webinars breathe life into existing content such as case studies, research, and whitepapers.
  6. Webinars help you begin the sales process to convert prospects into customers.

Excerpted from ReadyTalk's ebook entitled "Managing the Webinar Life Cycle from Start to Finish." You can download your copy today. 

 

Want more insight on webinar best practices? Check out:

BMA Colorado Roundtable on Webinar Best Practices

Webinars near the top of content effectiveness rankings

 


Comments for Why Are Webinars So Effective?

blog comments powered by Disqus

Recent Posts

Debunking Webinar Myth #2: The price per lead is too high.

Debunking Webinar Myth #2: The price per lead is too high. In our first post of this series, we talked about how you can conduct cost effective webinars for your organization,...

Debunking Webinar Myth #1: Webinars cost an arm and a leg

Debunking Webinar Myth #1: Webinars cost an arm and a leg In our experience, most people think webinars cost an arm and a leg. There can be a variety of expenses associated with...

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...