ReadyTalk

Meet with Confidence

Why the Cost of a Webinar Lead is Justified Within Your Marketing Budget

Posted by Teresa Lawlor on
Share this Post:

Our jobs as marketers are tough. We wear a lot of hats within our organization, from handling social media to managing conferencinMarketers wearing many hatsg planning. We’re expected to maintain a low cost per lead, but we have limited resources and budget. We are responsible for managing multiple lead generation tactics on a daily basis, along with having a great understanding of the technology being used. All the while, we are supposed to bring in more marketing qualified leads (MQLs) that can be transitioned to sales qualified opportunities (SQOs). It gives me a headache just thinking about it!

Marketers use an average of 14 different lead generation tactics to attract prospects.While all these might reach different segments, one of the major struggles of our job is to find the right balance of managing these tactics for the largest return on investment (ROI).

Our daily activities might include promoting our brands through several content marketing platforms, but the ultimate goal of our jobs is lead generation, plain and simple. The true ROI for our efforts is realized when we can have an actual conversation with our prospects that provides value, instead of simply pushing content their way. And we’re evaluated on how quickly we can have that interaction and pass it on to sales.

According to the Content Marketing Institute, 62 percent of all B2B markets now use webinars to prospect or nurture leads.This real-time interaction provides an intimate feel with the brand by directly connecting prospects with the marketing team. When compared to other lead generation tactics, the overall cost of a webinar lead is generally higher. However, webinars deliver more qualified leads and have higher conversion rates, leading to a higher ROI in the long run.  In essence, webinars provide an opportunity for marketers to interact with highly engaged, targeted prospects and increase the likelihood of a sale.

It is our philosophy here at ReadyTalk that quality of leads is better than quantity of leads. Higher quality leads translate to a shorter lead nurturing phase, more dollar signs and a happier marketer. And webinars are one of the best tactics for lead generation efforts to pay off. This whitepaper discusses how and why the cost of a webinar lead is justified in your marketing budget. Let me know what you think.


Comments for Why the Cost of a Webinar Lead is Justified Within Your Marketing Budget

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...