ReadyTalk

Meet with Confidence

Why the Cost of a Webinar Lead is Justified Within Your Marketing Budget

Posted by Teresa Lawlor on
Share this Post:

Our jobs as marketers are tough. We wear a lot of hats within our organization, from handling social media to managing conferencinMarketers wearing many hatsg planning. We’re expected to maintain a low cost per lead, but we have limited resources and budget. We are responsible for managing multiple lead generation tactics on a daily basis, along with having a great understanding of the technology being used. All the while, we are supposed to bring in more marketing qualified leads (MQLs) that can be transitioned to sales qualified opportunities (SQOs). It gives me a headache just thinking about it!

Marketers use an average of 14 different lead generation tactics to attract prospects.While all these might reach different segments, one of the major struggles of our job is to find the right balance of managing these tactics for the largest return on investment (ROI).

Our daily activities might include promoting our brands through several content marketing platforms, but the ultimate goal of our jobs is lead generation, plain and simple. The true ROI for our efforts is realized when we can have an actual conversation with our prospects that provides value, instead of simply pushing content their way. And we’re evaluated on how quickly we can have that interaction and pass it on to sales.

According to the Content Marketing Institute, 62 percent of all B2B markets now use webinars to prospect or nurture leads.This real-time interaction provides an intimate feel with the brand by directly connecting prospects with the marketing team. When compared to other lead generation tactics, the overall cost of a webinar lead is generally higher. However, webinars deliver more qualified leads and have higher conversion rates, leading to a higher ROI in the long run.  In essence, webinars provide an opportunity for marketers to interact with highly engaged, targeted prospects and increase the likelihood of a sale.

It is our philosophy here at ReadyTalk that quality of leads is better than quantity of leads. Higher quality leads translate to a shorter lead nurturing phase, more dollar signs and a happier marketer. And webinars are one of the best tactics for lead generation efforts to pay off. This whitepaper discusses how and why the cost of a webinar lead is justified in your marketing budget. Let me know what you think.


Comments for Why the Cost of a Webinar Lead is Justified Within Your Marketing Budget

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...