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webinar promotion
Tuesday, May 22, 2012 in
Beth is a Product Marketing Manager and works with our customers to
understand their needs as they relate to webinar services and
ReadyTalk’s Conference Center, which is used to setup the pre- and
post-meeting details of our clients' upcoming webinars and online
meetings. Prior to joining ReadyTalk in 2011, Beth worked as an
account manager for a mobile payments start-up and as a product
manager for the prepaid gift card program at First Data. Outside of
the office, Beth loves to spend time with family and friends,
practice her cooking skills, and run. Connect with Beth on
Twitter,...
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Tuesday, April 30, 2013 in Partners
Like many of my peers, I sign up for a few webinars a week....to
learn about competitor products, best practices that I can use in
my role, or what's on the roadmap for different partners.
Almost every confirmation email I receive has a handy 'Add to
Calendar' option...making it easy for me to block the specific date
and time in Outlook. After adding the webinar to my calendar,
the confirmation email (which tells me how to access the event), is
promptly deleted. I keep a very clean inbox! When... Read
More » »
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Tuesday, April 16, 2013 in Partners
Small changes can lead to big differences, especially when it comes
to the productivity of your sales and marketing teams. As our
readers know, we continue to invest in ReadyTalk for Salesforce
based on user feedback and the salesforce.com product roadmap,
while ensuring that our vision for the application is in line with
our product strategy. The latest version of ReadyTalk for
Salesforce includes several incremental enhancements. Let's take a
look at the new features, and how they might help... Read More » »
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Thursday, February 21, 2013 in Recording & Syndication
To my fellow marketers, does this sound like a familiar scenario? I
have 17 emails in my inbox from various colleagues and sponsors
about the title and description of our upcoming webinar. What will
it look like once we start working on the presentation and all of
the associated promotions? What a nightmare. There must be a
better way of doing this… Introducing the ReadyTalk for Kapost
integration. Kapost is a content marketing platform that has
recently added ReadyTalk webinars as part of the... Read More » »
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Thursday, November 29, 2012 in Webinars
Marketers have many things that ‘keep them up at night’….budgets,
the latest promotion trends, but at the top of the list is lead
generation efforts. These can encompass several different meanings,
but the most important pieces usually include the quality level of
leads and how quickly the prospect can be handed to sales for
follow-up. A common tool in a marketer’s tool box is webinars. More
and more, recorded webinars are used for follow-up after the live
event is over to attendees and no-shows.... Read More » »
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Tuesday, October 9, 2012 in Webinars
If you occasionally scroll through our blog, it's obvious that
ReadyTalk places a strong emphasis on the marketer. Webinars
continue to be a cost-effective way to reach new audiences, but are
usually just one piece of the pie in overall lead generation
strategy. More and more, our customers are turning to marketing
automation platforms, like Marketo, to manage all of their lead
generation and nurturing efforts, which can include email campaigns
to targeted prospects, tracking activity within...Read More » »
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Tuesday, September 25, 2012 in Webinars
ReadyTalk continues to add to its' list of partners and
integrations as we extend the capabilities of our API. Last
week, we announced our newest connector with Acteva, a cloud-based
platform that offers ticketing, registration and payment solutions
for in-person and virtual events. Marketers and trainers
host several types of events to expand the reach of their
programs, and engage with new audiences. Until recently, Acteva
provided access to various options for in-person events only as
well...Read More » »
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Tuesday, September 18, 2012 in Webinars
More and more, recorded content is becoming just as important as
live webinars and meetings. As schedules become busier and as
we become more on-the-go than ever before, the ability to view a
product demo or learn about the latest best practices for our
respective industry on our own time is imperative. ReadyTalk
has provided robust recording, editing, and playback tools for
quite some time now; however, getting that detail and data out of
ReadyTalk and into Salesforce has been a manual task...Read More »
»
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Friday, September 7, 2012 in
Last week, Graham Smith, one of our account executives and I headed
to the MarketingSherpa B2B Summit in Orlando, FL (thankfully we had
zero travel troubles with the impending tropical storm turned
hurricane). ReadyTalk was a sponsor again this year as
MarketingSherpa decided to condense their usual two conferences
into one. While we were only there for a couple of days,
there were many people (fellow marketers especially!), great
conversations to be had, and key takeaways on the latest...Read
More » »
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Tuesday, August 28, 2012 in Ways to Use ReadyTalk
The phrase "Eat your own dog food" rings true in the halls of
ReadyTalk. As web and audio conferencing provider, we
constantly use our own service to connect with remote colleagues,
hold meetings with prospects, assist customer with questions via
our customer care team, and hold large-scale webinars for our lead
generation efforts. In addition, as a business, we are power
users of salesforce.com, especially within our sales organization.
And, as most of you are aware, our ReadyTalk for...Read More » »
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Friday, August 17, 2012 in Webinars
Does your carpal tunnel syndrome flaring up just thinking about
organizing and running a webinar? Do you already have a
headache from the barrage of emails and phone calls from your sales
team asking for a status on their prospects' attendance at your
last online event? As a salesperson, are you fighting chronically
painful and inefficient sales demos and having trouble tracking
your metrics? There seem to be many 'alternative medicines' to
alleviating these symptoms like Microsoft Excel rules,... Read More
» »
read more
Tuesday, August 7, 2012 in Webinars
There are many tasks that go into preparing and planning for
a successful webinar which includes showcasing relevant and
engaging content for your target audience, securing a reputable
(and hopefully entertaining) speaker, and creating invitations,
registration forms, and reminder emails. Then comes the day
of the event....your presenters are ready, your registration and
attendance numbers are high, and your audience seems very
interested in your topic. After the event has concluded,
it's... Read More » »
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Friday, August 3, 2012 in Ways to Use ReadyTalk
There are many challenges that a salesperson faces on a daily
basis...cold calling, learning the ins and outs of the product or
service they are selling, identifying new competitors in their
industry space, hearing 'not interested' for the third time that
day, finding (and speaking) to a decision maker. The list
seems endless. However, there is at least one task that should be
easy. Once you've got that person you want to talk to on the phone
and interested in your product, you want to show it...Read More » »
read more
Wednesday, July 25, 2012 in Webinars
Last week, I joined the Salesforce power users of the great state
of Nebraska to discuss our ReadyTalk for Salesforce application and
the benefits we could bring to their organizations and day-to-day
responsibilities. One of the most intriguing aspects of the
ReadyTalk for Salesforce application for the Nebraska Salesforce
User Group was all of the points of integration between the
ReadyTalk platform and Salesforce.com, which eliminate many of the
manual and time-consuming processes they... Read More » »
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Tuesday, July 24, 2012 in ReadyTalk for Collaboration
It's hard to believe it’s been almost a year since
ReadyTalk launched our application for Salesforce, and what a
year it has been! We continue to align with our varying customer
base so that our application serves several different use cases,
including marketing and training professionals that run webinars as
well as salespeople that conduct online product demos to their
prospects. So what have we added now? Polling Responses If you use
the polling feature during webinars to gather additional... Read
More » »
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Thursday, June 21, 2012 in Partners
Bluewolf, a global consulting firm, kicked off its' Cloud
Innovation Summit in Denver this week, which focused on helping
companies to better understand the evolving behavior of their
customers as they shift into a more social and mobile world.
ReadyTalk attended the Denver session as both a sponsor and
participant to join in on the conversation. As we continue to
rapidly adopt a more social media-centric way of life, companies
need to ensure that they continue to foster a culture of... Read
More » »
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Thursday, May 31, 2012 in Audio and Web Conferencing
In the past few months, there have been several discussions on the
ReadyTalk blog about using social media, and other outlets, to
expand the reach of your potential webinar attendees. Simone
Verhulst, our Marketing Demand Generation Manager, recently
gave several ways (34 ways to be exact!) to reach new audiences,
which included tapping into user groups and online communities,
while Anita Wehnert, Director of Product Marketing, pointed out the
various promotion tools that ReadyTalk offers to...Read More » »
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Tuesday, May 22, 2012 in Audio and Web Conferencing
Webinars can be a major investment for any company, from both a
time and dollar perspective. In order to maximize the return on
your investment, we always recommend using ReadyTalk’s easy-to-use
recording and playback tools to extend the conversation with your
audience after the live event is over. We have added an additional
metric to the playback recording report in Conference Center that
displays the amount of time a participant views a recording
playback. So what
does this new metric... Read More » »
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Tuesday, March 20, 2012 in Webinars
ReadyTalk and PR Newswire have long been mutual customers,
benefitting from the various marketing opportunities that result
from both platforms and business models. PR Newswire recently
launched a self-service platform, iReachTM, which enables users to
easily create and distribute a press release for a low cost.
ReadyTalk is always looking for new promotional channels that our
customers can take advantage of, and the iReach platform is a
perfect fit, especially for those that use webinars...Read More » »
read more
Monday, March 19, 2012 in Audio and Web Conferencing
What is one of the best ways to improve your next webinar? Ask for
feedback! We currently offer customers the option to display
a post-event survey after a meeting has ended. Prior to the start
of the meeting, the chairperson can modify the messaging that
precedes the survey, add custom questions, attach files, or even
direct participants to a 3rd party survey tool. But what
happens if a participant leaves the webinar early, or if the
chairperson doesn’t immediately end the meeting? In the...
Read More » »
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Wednesday, March 7, 2012 in Webinars
At ReadyTalk, as you would hopefully expect, there are quite a few
experts around our hallways that know how to put on the best
webinar possible. We’ve had some great posts already in 2012, so I
thought, time for a recap! Take a look at some of the great
tips we have already provided, and surely, there will more to come.
Simone, our in-house marketing demand generation manager recently
interviewed Wayne Turmal, CEO of Great Web Meetings, how to take
your webinar series to the next level. What... Read More » »
read more
Connect with Us
Authors
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Guest Author
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Bo Bandy
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Paul Carollo
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Jason Collins
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Dan Cunningham
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Brandon Hess
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James Kenly
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Teresa Lawlor
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Mike McKinnon
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Michelle Nikolayevsky
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Beth Toeniskoetter
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Susan Ulrich
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Kelly Valdes
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Simone Verhulst
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Anita Wehnert