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A Whirlwind of a Week for the ExactTarget HubExchange Launch

Posted by Beth Toeniskoetter on
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As  I mentioned last week, ReadyTalk was very excited to launch our ExactTarget application as part of HubExchange week. There were live and virtual events going on around the globe...from ExactTarget's headquarters in Indianapolis, IN to live meetups in London and Sydney.

The week kicked off with a keynote webinar from Scott McCorkle, president of ExactTarget, discussing the original vision of HubExchange (2+ years in the making!) as well as trends they are seeing in marketing, advertising, and promotion. As part of the webinar, several apps were demoed, including Windsor Circle, Eyequent, Localytics, and which we were most excited about, ReadyTalk. Scott mentioned the ability to use ExactTarget landing pages for registration and ExactTarget emails for webinar-related communication, as well as the fact that our application integrates with the IMH calendar.  Fantastic shoutout by ExactTarget...and much appreciated!

We also sponsored two live meetups in Indianapolis and Atlanta. It was a great opportunity to network with ExactTarget users, and have a very captive audience for showing off our application. The excitement rang true across all of the ExactTarget teams that we met, as well as their various customers and partners. In addition to sponsoring, we also hosted a live event at ReadyTalk's headquarters in Denver, CO.  Our meet-up was more focused on the local 3Sixty user group, and highlighted the value proposition of both the HubExchange Marketplace and the ReadyTalk for ExactTarget application.  We learned about the various functionality that users take advantage of within ExactTarget, and even got some great roadmap ideas, especially with how our integration interacts with salesforce.com.

Lastly, our virtual session gave us a chance to demonstrate our application to a wider audience, as well as create recorded content to share with those that missed it the first time around.  Check it out!

After a jam-packed week of travel, networking and demos, we are excited to continue to get the word out about our ExactTarget application. Want to see it for yourself? Sign up for a demo today.


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