ReadyTalk

Meet with Confidence

Bluewolf Cloud Innovation Summit: The Denver Edition

Posted by Beth Toeniskoetter on
Share this Post:

Bluewolf, a global consulting firm, kicked off its' Cloud Innovation Summit in Denver this week, which focused on helping companies to better understand the evolving behavior of their customers as they shift into a more social and mobile world.  ReadyTalk attended the Denver session as both a sponsor and participant to join in on the conversation.

As we continue to rapidly adopt a more social media-centric way of life, companies need to ensure that they continue to foster a culture of collaboration, both internally and externally.  Bluewolf identified three major shifts that are occurring in the business world:

  • Producing more (products, services, etc) with less resources
  • The workplace, and how we interact with each other, is changing
  • The buyer, and how they prefer to interact with their vendor(s), is changing

So, how should these shifts be addressed? By empowering your employees to join the social movement so they can understand how to best succeed in an ever changing workplace, positively contribute to their corporate brand, and, ultimately, better meet their customers' needs.

In order to encourage and enable their employees to 'go social,' Bluewolf took the following steps:

  1. Creation of an information portal that provides best practices, tutorials on using various social media sites, and other resources...and in several mediums that appeal to the masses, like short video clips, interactive slide presentations, and PDFs
  2. Display of "Pack Profiles" on their website that help visitors to learn more about their employees, such as what they love about Bluewolf, their interests in and out of the office, as well as view their respective social media feeds and past blog posts
  3. Foster good, old-fashioned competition...that's modernized through gamification. To encourage ongoing participation, employees are rewarded points based on activities like engagement on Chatter (giving and receiving of comments get extra points!), completed "Pack Profiles," content sharing...the list goes on.

The unofficial results? Bluewolf employees have become very active and engaged with social media, building their profiles as thought leaders on various topics, all while contributing to Bluewolf's overall corporate brand.

How is your company encouraging employees to go social?


Name: Corinne Sklar
Time: Monday, June 25, 2012

Thanks for the great write up! Great having your team there.

Comments for Bluewolf Cloud Innovation Summit: The Denver Edition

blog comments powered by Disqus

Recent Posts

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...

New Collaboration Features Available From ReadyTalk

New Collaboration Features Available From ReadyTalk Collaborating just got easier! Starting today, you can choose to present from multiple monitors, pause your screen share and...

Less Work, Better Results: Use Marketing Automation to Your Advantage

Using Marketing Automation to Your Advantage    After broadcasting a webinar and recording it, promoting it and encouraging people to watch the recording becomes the next steps for...

The Power of Webinar Tactics for Lead Qualification

The Power of Webinar Tactics for Lead Qualification  Webinars allow you to not only generate leads, but are also an excellent way to generate lead qualification. By utilizing...

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...