ReadyTalk

Meet with Confidence

Bluewolf Cloud Innovation Summit: The Denver Edition

Posted by Beth Toeniskoetter on
Share this Post:

Bluewolf, a global consulting firm, kicked off its' Cloud Innovation Summit in Denver this week, which focused on helping companies to better understand the evolving behavior of their customers as they shift into a more social and mobile world.  ReadyTalk attended the Denver session as both a sponsor and participant to join in on the conversation.

As we continue to rapidly adopt a more social media-centric way of life, companies need to ensure that they continue to foster a culture of collaboration, both internally and externally.  Bluewolf identified three major shifts that are occurring in the business world:

  • Producing more (products, services, etc) with less resources
  • The workplace, and how we interact with each other, is changing
  • The buyer, and how they prefer to interact with their vendor(s), is changing

So, how should these shifts be addressed? By empowering your employees to join the social movement so they can understand how to best succeed in an ever changing workplace, positively contribute to their corporate brand, and, ultimately, better meet their customers' needs.

In order to encourage and enable their employees to 'go social,' Bluewolf took the following steps:

  1. Creation of an information portal that provides best practices, tutorials on using various social media sites, and other resources...and in several mediums that appeal to the masses, like short video clips, interactive slide presentations, and PDFs
  2. Display of "Pack Profiles" on their website that help visitors to learn more about their employees, such as what they love about Bluewolf, their interests in and out of the office, as well as view their respective social media feeds and past blog posts
  3. Foster good, old-fashioned competition...that's modernized through gamification. To encourage ongoing participation, employees are rewarded points based on activities like engagement on Chatter (giving and receiving of comments get extra points!), completed "Pack Profiles," content sharing...the list goes on.

The unofficial results? Bluewolf employees have become very active and engaged with social media, building their profiles as thought leaders on various topics, all while contributing to Bluewolf's overall corporate brand.

How is your company encouraging employees to go social?


Name: Corinne Sklar
Time: Monday, June 25, 2012

Thanks for the great write up! Great having your team there.

Comments for Bluewolf Cloud Innovation Summit: The Denver Edition

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...