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Contextual Interviews for the Marketing User: That’s a Wrap!

Posted by Beth Toeniskoetter on
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While it’s been a few months since we’ve last blogged on the contextual interview process at ReadyTalk, we’ve been hard at work behind the scenes.  The 1st round of interviews for the IT Specs/Contracts user has completed and is currently under review by our team, while the final round of interviews for the marketing user wrapped up just a couple weeks ago. Another round of thanks to our participating customers, we really appreciate the feedback!

As we last left it, our team was analyzing data from the 1st round of interviews with our marketing users, and gearing up for the 2nd round.  During the 1st round of contextual interviews, we utilized a set of questions to understand our customers’ day-to-day responsibilities, and how these contribute to the overall goals of their company.  We matched the comments made during the interviews to the Elements of Performance that ReadyTalk believed were very important to our customers when it came to an audio and web conferencing provider.

During the 2nd round, our customers reviewed and validated these Elements of Performance and then revised them based on their needs as a marketing user. To finalize the Elements of Performance, and ranking order, we took the average of the rankings across the 14 individuals from 10 different companies.

And finally, the last round of interviews. This is where we ask our customers, how does ReadyTalk measure up against other providers of audio and web conferencing tools? How can ReadyTalk deliver more value on each Element of Performance and help you perform your job to its upmost potential?  This isn’t an easy feat, but we are here to support our customers as much as we possibly can.

In the coming weeks, we will comb through all of the data that has been gathered, and determine how this process will translate into the ReadyTalk product roadmap, as well as how we can continue to best serve our wonderful customers!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to event services and our conference center, which is used to setup the details of our clients’ upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.


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