ReadyTalk

Meet with Confidence

Contextual Interviews for the Marketing User: That’s a Wrap!

Posted by Beth Toeniskoetter on
Share this Post:

 

While it’s been a few months since we’ve last blogged on the contextual interview process at ReadyTalk, we’ve been hard at work behind the scenes.  The 1st round of interviews for the IT Specs/Contracts user has completed and is currently under review by our team, while the final round of interviews for the marketing user wrapped up just a couple weeks ago. Another round of thanks to our participating customers, we really appreciate the feedback!

As we last left it, our team was analyzing data from the 1st round of interviews with our marketing users, and gearing up for the 2nd round.  During the 1st round of contextual interviews, we utilized a set of questions to understand our customers’ day-to-day responsibilities, and how these contribute to the overall goals of their company.  We matched the comments made during the interviews to the Elements of Performance that ReadyTalk believed were very important to our customers when it came to an audio and web conferencing provider.

During the 2nd round, our customers reviewed and validated these Elements of Performance and then revised them based on their needs as a marketing user. To finalize the Elements of Performance, and ranking order, we took the average of the rankings across the 14 individuals from 10 different companies.

And finally, the last round of interviews. This is where we ask our customers, how does ReadyTalk measure up against other providers of audio and web conferencing tools? How can ReadyTalk deliver more value on each Element of Performance and help you perform your job to its upmost potential?  This isn’t an easy feat, but we are here to support our customers as much as we possibly can.

In the coming weeks, we will comb through all of the data that has been gathered, and determine how this process will translate into the ReadyTalk product roadmap, as well as how we can continue to best serve our wonderful customers!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to event services and our conference center, which is used to setup the details of our clients’ upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.


Comments for Contextual Interviews for the Marketing User: That’s a Wrap!

blog comments powered by Disqus

Recent Posts

How to Identify and Clean up Bad Data

How to Identify and Clean up Bad Data The implications of bad data are huge, as we discussed in this post. It causes not just direct financial losses to the tune of $600 billion...

Top 5 Webinar Lead Generation Mistakes

Top 5 Webinar Lead Generation Mistakes A webinar is a proven medium to generate high quality leads. However, merely going through the motions does not guarantee leads. For the...

Moving your Organization to a Strategic Demand Generation Strategy [Guest Post]

Today's post is provided by Carlos Hidalgo, CEO and Principal at ANNUITAS. You can follow Carlos on Twitter, @cahidalgo. I had the privilege to present on a webinar sponsored by...

How to Target a Demand Generation Audience vs. a Nurturing Series

How to Target a Demand Generation Audience vs. a Nurturing Series   A basic marketing funnel includes three phases: demand generation, lead nurturing and sales. It's like a person...

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...