Marketers have many things that ‘keep them up at night’….budgets, the latest promotion trends, but at the top of the list is lead generation efforts. These can encompass several different meanings, but the most important pieces usually include the quality level of leads and how quickly the prospect can be handed to sales for follow-up.
A common tool in a marketer’s tool box is webinars. More and more, recorded webinars are used for follow-up after the live event is over to attendees and no-shows. In addition, recordings can be included as part of a content marketing program to reach and engage with new audiences. To keep with the continuing trend of leveraging recorded content, the latest version of ReadyTalk for Eloqua includes new recording connectors as well as enhancements to our current connectors, based on customer feedback.
The new recording connectors allow you to:
- Invite Eloqua Contacts to view a webinar recording via a unique playback url, which then captures recording details like playback date and duration
- Automatically query ReadyTalk for any new recording registrations and associated playback information even after your campaign has ended
In addition, we made a couple of enhancements to our current connectors:
- Ability to add email address, first name, and last name as optional output mappings within the Registration Connector
- Improvements to poll question and answer mapping in the Post-Event Connector to gracefully handle participants who do not respond to a poll question:
Are you ready to check out the latest and greatest from ReadyTalk for Eloqua? If you are currently the ReadyTalk Connectors, the updates are available for use now!