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Make Webinars Part of your Content Marketing Strategy with ReadyTalk for Kapost

Posted by Beth Toeniskoetter on
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To my fellow marketers, does this sound like a familiar scenario?

I have 17 emails in my inbox from various colleagues and sponsors about the title and description of our upcoming webinar. What will it look like once we start working on the presentation and all of the associated promotions?  What a nightmare. There must be a better way of doing this…

Introducing the ReadyTalk for Kapost integration. Kapost is a content marketing platform that has recently added ReadyTalk webinars as part of the workflow to help coordinate collaboration efforts around the tasks associated with a successful web event.

So, what does that mean for you?

More and more, prospects are learning almost everything they need to know about your product before ever talking to a salesperson. This stat puts even greater pressure on the creation and distribution of the right content, at the right time, to maximize lead generation and qualification efforts. Content comes in all different forms…blog posts, eBooks, emails, landing pages, social media, and of course, webinars. However, to make the most of your content, it must target the right decision maker at the right stage of the buying process.

Kapost manages each component of the content marketing process, from throwing an idea on the board with a broad group, to producing the content as part of an overall marketing campaign with key stakeholders, and finally, analyzing how various pieces of content contribute to your sales team closing opportunities.

And now ReadyTalk webinars are part of that content marketing process, enabling users to:

  • Efficiently manage their content pipeline through an all-in-one editorial calendar for planning blog posts, email campaigns, and promotions around a webinar campaign.
  • Collaborate on webinar-related materials, such as invitations, registration pages, and the presentation with key stakeholders.
  • Easily leverage recorded content in future campaigns since recordings are easily imported into Kapost after the live event.

Interested in learning more specifics? Check out what Kapost has to say about the exciting integration with ReadyTalk


Name: Faith
Time: Friday, February 22, 2013

Webinars are such a great way to generate good quality content with value – the biggest challenge for marketers these days. It frustrates me a little that content seems to completely trump design. They say content is king but good graphic design makes anything more enjoyable to read, and says a lot about your company.

Name: Beth Toeniskoettter
Time: Friday, February 22, 2013

Great point Faith. It really seems that a combination of the two is really important. Great content is much easier to digest when it's in a consumable format.

Thanks for reading!

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