ReadyTalk

Meet with Confidence

Make Webinars Part of your Content Marketing Strategy with ReadyTalk for Kapost

Posted by Beth Toeniskoetter on
Share this Post:

To my fellow marketers, does this sound like a familiar scenario?

I have 17 emails in my inbox from various colleagues and sponsors about the title and description of our upcoming webinar. What will it look like once we start working on the presentation and all of the associated promotions?  What a nightmare. There must be a better way of doing this…

Introducing the ReadyTalk for Kapost integration. Kapost is a content marketing platform that has recently added ReadyTalk webinars as part of the workflow to help coordinate collaboration efforts around the tasks associated with a successful web event.

So, what does that mean for you?

More and more, prospects are learning almost everything they need to know about your product before ever talking to a salesperson. This stat puts even greater pressure on the creation and distribution of the right content, at the right time, to maximize lead generation and qualification efforts. Content comes in all different forms…blog posts, eBooks, emails, landing pages, social media, and of course, webinars. However, to make the most of your content, it must target the right decision maker at the right stage of the buying process.

Kapost manages each component of the content marketing process, from throwing an idea on the board with a broad group, to producing the content as part of an overall marketing campaign with key stakeholders, and finally, analyzing how various pieces of content contribute to your sales team closing opportunities.

And now ReadyTalk webinars are part of that content marketing process, enabling users to:

  • Efficiently manage their content pipeline through an all-in-one editorial calendar for planning blog posts, email campaigns, and promotions around a webinar campaign.
  • Collaborate on webinar-related materials, such as invitations, registration pages, and the presentation with key stakeholders.
  • Easily leverage recorded content in future campaigns since recordings are easily imported into Kapost after the live event.

Interested in learning more specifics? Check out what Kapost has to say about the exciting integration with ReadyTalk


Name: Faith
Time: Friday, February 22, 2013

Webinars are such a great way to generate good quality content with value – the biggest challenge for marketers these days. It frustrates me a little that content seems to completely trump design. They say content is king but good graphic design makes anything more enjoyable to read, and says a lot about your company.

Name: Beth Toeniskoettter
Time: Friday, February 22, 2013

Great point Faith. It really seems that a combination of the two is really important. Great content is much easier to digest when it's in a consumable format.

Thanks for reading!

Comments for Make Webinars Part of your Content Marketing Strategy with ReadyTalk for Kapost

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...