ReadyTalk

Meet with Confidence

New Feature: Playback Duration Reporting

Posted by Beth Toeniskoetter on
Share this Post:

Webinars can be a major investment for any company, from both a time and dollar perspective. In order to maximize the return on your investment, we always recommend using ReadyTalk’s easy-to-use recording and playback tools to extend the conversation with your audience after the live event is over.

We have added an additional metric to the playback recording report in Conference Center that displays the amount of time a participant views a recording playback.

ReadyTalk's Recording Playback Report Example

 

 

 

 

 

 

 

So what does this new metric help you with?

Whether you’re using webinars for lead generation and qualification, online training and certification, or sales demonstrations, tracking how long a participant views your content can help with the following:

Gaining more visibility into the effectiveness of your webinar

  • Measure the level of audience engagement during your recordings and customize your follow-up based on how long they viewed it
  • Better prioritize lead scoring and lead follow-up with your marketing automation platform

What are some other ways that you measure the effectiveness of your webinars and keep your audience engaged?

 


Name: Audrey
Time: Tuesday, May 29, 2012

Thank you ReadyTalk! This feature is something I've always thought would be helpful because we never knew whether a customer engaged the entire recording or not. I am excited to now have it available so that we can better follow-up with both potential and existing clients!

Name: Lisa Langell
Time: Tuesday, May 29, 2012

This is SO helpful! I use webinars for staff training and the archived sessions are made available for those who cannot participate "live." With 70 staff to manage, I always wonder whether or not they've viewed the entire recording. This will definitely help!
Thanks, ReadyTalk---been using you for 7 years and counting! Love it!

Comments for New Feature: Playback Duration Reporting

blog comments powered by Disqus

Recent Posts

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...

ReadyTalkers Take to the Park

ReadyTalkers Take to the Park Today’s post is provided by Samantha Mizzi a quality assurance engineer at ReadyTalk. Samantha is an active member of ReadyTalk’s Charitable...

5 Awesome Reasons to Attend Dreamforce '14

Dreamforce '14 is quickly approaching! Are you planning on attending? If you are still unsure and need just a little push to commit, check out these 5 awesome reasons to attend.  ...

Sales & Marketing 101: What We Don't Learn in College

Sales & Marketing 101: What We Don't Learn in College Today's post is from Brittany Jones. Brittany was recently hired as a marketing coordinator after being a ReadyTalk intern for...

Giving to the Greater Community

One thing that I appreciate about ReadyTalk is our sincere wish to make a positive difference in our community.  This certainly applies to relationships with other businesses and...

A Customers Perspective: Using ReadyTalk for Tech Training

A Customers Perspective: Using ReadyTalk for Tech Training Today's post is provided by Kelsey Harms, a computer specialist with the Illinois Education Association. IEA is a...

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk

Growth Through Marketing and Innovation: How Peter Drucker Shaped ReadyTalk Those who know me well know that I read a lot of business books. Besides Jim Collins, the books and...

New from ReadyTalk: Pause Desktop/Application Sharing

Keep Presentations Professional with Pause Have you ever wanted to pause screen sharing in a meeting to do things on your system without showing potentially confidential...

New Functionality for ReadyTalk for Salesforce Users

The ReadyTalk team continues to add new features to our Salesforce application to create additional efficiencies for our customers when using the two applications in their...