Webinars can be a major investment for any company, from both a time and dollar perspective. In order to maximize the return on your investment, we always recommend using ReadyTalk’s easy-to-use recording and playback tools to extend the conversation with your audience after the live event is over.

We have added an additional metric to the playback recording report in Conference Center that displays the amount of time a participant views a recording playback.

So what does this new metric help you with?

Whether you’re using webinars for lead generation and qualification, online training and certification, or sales demonstrations, tracking how long a participant views your content can help with the following:

Gaining more visibility into the effectiveness of your webinar

• Measure the level of audience engagement during your recordings and customize your follow-up based on how long they viewed it
• Better prioritize lead scoring and lead follow-up with your marketing automation platform

What are some other ways that you measure the effectiveness of your webinars and keep your audience engaged?