Marketers are always looking for the next best way to create buzz around their product and their brand with the right audience. There are so many promotional outlets in which to market your content, especially on the internet; webinars tend to bubble to the top due to the likelihood of a lower investment and higher ROI. Over the past few years, many companies have put significant effort into building their following through Facebook, Twitter, LinkedIn, and other social networks. Each of these has a different flavor of audiences, including what topics are relevant and which will resonate. Despite the differences, these channels can be a great way to promote your upcoming webinar.
The first step is using social media to get the word out about your upcoming event. After coming up with a catchy title, interesting content, and engaging speakers, you have to get people to care…and then, register! Posting your event to your company’s various networks gets you there, partly; but allowing your registrants to post to their networks snowballs your efforts even further.
The next step, and probably even more important than the first: tracking the effectiveness of each social media outlet! Which site gets you the most traction, the most bang for your buck? And, even more so, do you have a few ‘power users’ that are consistently promoting your events, and bringing in a significant number of registrants? If so, you probably want to keep inviting these types of people to your events!
So the moral of the story? Keep up with social networking, yours and your followers…it pays off!
Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to Event Services and ReadyTalk’s Conference Center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.