ReadyTalk

Meet with Confidence

Promoting your Webinar through Social Media: The Gift that Keeps on Giving

Posted by Beth Toeniskoetter on
Share this Post:

 

Marketers are always looking for the next best way to create buzz around their product and their brand with the right audience.  There are so many promotional outlets in which to market your content, especially on the internet; webinars tend to bubble to the top due to the likelihood of a lower investment and higher ROI.  Over the past few years, many companies have put significant effort into building their following through Facebook, Twitter, LinkedIn, and other social networks.  Each of these has a different flavor of audiences, including what topics are relevant and which will resonate. Despite the differences, these channels can be a great way to promote your upcoming webinar.

The first step is using social media to get the word out about your upcoming event. After coming up with a catchy title, interesting content, and engaging speakers, you have to get people to care…and then, register!  Posting your event to your company’s various networks gets you there, partly; but allowing your registrants to post to their networks snowballs your efforts even further.

The next step, and probably even more important than the first: tracking the effectiveness of each social media outlet! Which site gets you the most traction, the most bang for your buck?  And, even more so, do you have a few ‘power users’ that are consistently promoting your events, and bringing in a significant number of registrants? If so, you probably want to keep inviting these types of people to your events!

So the moral of the story? Keep up with social networking, yours and your followers…it pays off!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to Event Services and ReadyTalk’s Conference Center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.


Name: ReadyTalk Blog » Blog Archive » Using
Time: Wednesday, February 1, 2012

[...] this topic with Deb Evans on Social Geek Radio and ReadyTalk’s own Beth Toeniskoetter blogged on Promoting Your Webinar Through Social Media.  To keep the conversation going, I wanted to share some of the ways ReadyTalk helps marketers [...]

Comments for Promoting your Webinar through Social Media: The Gift that Keeps on Giving

blog comments powered by Disqus

Recent Posts

It's All About Velocity (part III)

This is the final post in a three-part series on funnel velocity. As we talked about in my first post, velocity is a key measurement for marketing efficiency. In my second post, I...

It's All About Velocity (part II)

As you read in yesterday's post on funnel velocity, you first need to identify all of the breakpoints in your lead process before you can start tweaking them. Let’s take a look at...

It's All About Velocity (part I)

This is the first post in a 3-part series about funnel velocity. These days’ marketers are really good about measuring a lot of things. Most marketers could tell you their CPA...

Not more content, better content

Not more content, better content A recap of Ann Handley’s Everybody Writes webinar presented on 11/13   ReadyTalk, Marketo, and several other sponsors were fortunate enough to host...

15 ways to know it’s time to break up (with your conferencing provider)

The road to a fulfilling, enduring conferencing partnership is almost always littered with a few attempts that turned out to be bad technology experiences, poor customer support...

Volunteers in Action: ReadyTalk helps out with Clothes to Kids

ReadyTalk recently had a chance to make our third visit to an awesome organization called Clothes to Kids! We brought along 10 volunteers to help kids and parents shop for clothes...

Debunking Webinar Myth #8: People never attend webinars

Debunking Webinar Myth #8: People never attend webinars Again, when it comes to webinars, it’s important that you manage your expectations. While you might have a lot of...

Debunking Webinar Myth #7: Webinar promotion is expensive

Debunking Webinar Myth #7: Webinar promotion is expensive. This is one of those myths that perplexed us the most. We live in a world dominated by the Internet. Marketers can...

Everybody writes – why you should care about content marketing

Everybody writes – why you should care about content marketing At the end of each year, I like to look back and see if the predictions the experts forecasted for the “hottest...