ReadyTalk

Meet with Confidence

Promoting your Webinar through Social Media: The Gift that Keeps on Giving

Posted by Beth Toeniskoetter on
Share this Post:

 

Marketers are always looking for the next best way to create buzz around their product and their brand with the right audience.  There are so many promotional outlets in which to market your content, especially on the internet; webinars tend to bubble to the top due to the likelihood of a lower investment and higher ROI.  Over the past few years, many companies have put significant effort into building their following through Facebook, Twitter, LinkedIn, and other social networks.  Each of these has a different flavor of audiences, including what topics are relevant and which will resonate. Despite the differences, these channels can be a great way to promote your upcoming webinar.

The first step is using social media to get the word out about your upcoming event. After coming up with a catchy title, interesting content, and engaging speakers, you have to get people to care…and then, register!  Posting your event to your company’s various networks gets you there, partly; but allowing your registrants to post to their networks snowballs your efforts even further.

The next step, and probably even more important than the first: tracking the effectiveness of each social media outlet! Which site gets you the most traction, the most bang for your buck?  And, even more so, do you have a few ‘power users’ that are consistently promoting your events, and bringing in a significant number of registrants? If so, you probably want to keep inviting these types of people to your events!

So the moral of the story? Keep up with social networking, yours and your followers…it pays off!

 

Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to Event Services and ReadyTalk’s Conference Center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.


Name: ReadyTalk Blog » Blog Archive » Using
Time: Wednesday, February 1, 2012

[...] this topic with Deb Evans on Social Geek Radio and ReadyTalk’s own Beth Toeniskoetter blogged on Promoting Your Webinar Through Social Media.  To keep the conversation going, I wanted to share some of the ways ReadyTalk helps marketers [...]

Comments for Promoting your Webinar through Social Media: The Gift that Keeps on Giving

blog comments powered by Disqus

Recent Posts

Does your tech company have what it takes to compete in the Colfax Relay?

Does your tech company have what it takes to compete in the Colfax Relay? Living a healthy lifestyle is an important part of the ReadyTalk culture. When we hire, we look for...

Mobile Optimization Explained

How to Better Market to a Mobile Audience Yesterday, we had the pleasure of sponsoring an AMA Webinar, “Conversion Optimization in a Multi-Device World.” Led by Chris Goward, CEO...

Try out ReadyTalk Video Lab for Your Next Meeting!

Ready to try something new? Check out ReadyTalk Video Lab, an experiential video conferencing and VoIP solution that's ideal for small, interactive meetings. We are asking...

Want One-Click Meetings?

Want One-Click Meetings?   Phone number. Access Code. #. Press *2. Pin number. #. Listen to recording of options. Meeting begins. The traditional method of starting a conference...

Love Your Mobile Phone? So do we.

Love Your Mobile Phone? So do we. You probably spend more time with your mobile phone than you do with your significant other. After all, it’s with you at work, your commute and at...

Stop. Collaborate and Listen.

Stop. Collaborate and Listen. ReadyTalk plays an important role for teams who want to collaborate during meetings. Unlike webinars with only one or two presenters, collaborative...

Meetings! Meetings! And More Meetings! How Much are They Really Costing You?

Are you running from meeting to meeting? Are there clear agendas, action items and decisions being made in all these meetings?  Do you even know why you were requested to attend?...

Technology Tools for Remote Workers

Technology Tools for Remote Workers Telecommuting, remote work and flex schedules are rising in popularity. On a recent webinar, Out of the Office: Tips and Best Practices for...

Improving Your Remote Work Experience

Improving Your Remote Work Experience Being a remote employee can be both rewarding and challenging. You’re often reliant on in-office colleagues to communicate important details,...