ReadyTalk

Meet with Confidence

ReadyTalk’s HubSpot App is Now Certified

Posted by Beth Toeniskoetter on
Share this Post:

In early December of 2013, ReadyTalk released an integration with HubSpot. The integration allows marketers to:

  • Create landing pages for registration and emails for invites, confirmation and follow-up within HubSpot
  • Make it easy for registrants to attend your webinar by including an ‘add to calendar’ option in confirmation and reminder emails with a unique join meeting link
  • Capture registration, attendance and poll response data on the individual Contact Record in HubSpot to drive quick, tailored follow-up

In early 2014, we had the opportunity to become a certified HubSpot app, which would essentially give our app a gold star from HubSpot, providing their sales and services teams the confidence to recommend ReadyTalk to their customers. As part of the certification process, we asked a few customers that were using the application to participate in three surveys over four weeks.

  • Survey 1: Are you receiving the value you expected from the app?
    • Customers were asked various questions including if the integration delivers the value that was promised, if it was helping to improve their business, and if the integration compliments HubSpot well
  • Survey 2: Is the user interface and support experience on par with the rest of the HubSpot product?
    • Users provided their feedback on the visual appearance of the product, ease of navigation, and the knowledge, friendliness and level of help they received from our support team
  • Survey 3: How likely are you to recommend the app to a colleague (Net Promoter Score)
    • We scored 9s and 10s on this! Enough said.

After the four weeks, HubSpot conducted a personal follow-up meeting with each customer to hear their perspective on the app, as well as ReadyTalk in general. I’m very happy to report that we passed the certification process with flying colors!  We are always very appreciative of the feedback that our customers are willing to provide us, especially when it takes time away from their jobs. Each participant provided excellent (and complimentary) feedback about their experience. Here are a few direct quotes:

  • ReadyTalk has really cut my time in half for creating and managing webcasts using HubSpot. It really automates so much of the process. I love that I can set it all up at once and can leave it alone up until the webcast occurs, knowing each step will be completed 100% fine!
  • Great communication and feedback from ReadyTalk staff
  • It works well and is fast! Data on who attended versus who did not gets transferred right into HubSpot, making the follow up procedures for all of my webcasts so easy!

We also received some great ideas about how to enhance the integration, and will be taking all of the feedback into consideration as we build out the requirements for the next release.

Our app is available now and is free to all HubSpot and ReadyTalk customers. Check it out today.


Comments for ReadyTalk’s HubSpot App is Now Certified

blog comments powered by Disqus

Recent Posts

If You Don't Try Designing a Live Webinar for On-Demand Use, You'll Hate Yourself Later

Designing a Live Webinar for On-Demand Use   In recent years webinars have grown in popularity for marketers in the B2B world with about 62 percent of all B2B marketers currently...

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...

Using Webinars to Train Volunteers for International Work

Using Webinars to Train Volunteers for International Work Today's post is provided by Kait Yankello is the Senior Program Coordinator at United Planet. Kait is a ReadyTalk power...

ReadyTalk does JA in a Day

ReadyTalk does JA in a Day Jessica Nolan is the chair of ReadyTalk’s Charitable Contributions Committee—an employee-drive committee supports non-profit organizations that create a...