If you occasionally scroll through our blog, it's obvious that ReadyTalk places a strong emphasis on the marketer. Webinars continue to be a cost-effective way to reach new audiences, but are usually just one piece of the pie in overall lead generation strategy. More and more, our customers are turning to marketing automation platforms, like Marketo, to manage all of their lead generation and nurturing efforts, which can include email campaigns to targeted prospects, tracking activity within your website, and assigning scores to leads to gage their interest level in your product before handing them to your sales team.
In the past, customers that conducted webinars with our software had to manually export and import registration data between ReadyTalk and Marketo to use Marketo-based registration forms, and then kickoff confirmation emails. After the event, the same manual process was required to export and import attendance data to ensure applicable and timely follow-up occurred with participants.
That tedious and manual spreadsheet work is now a thing of the past! With ReadyTalk for Marketo, you can:
- Market your webinars with custom Marketo invitations, registration pages, and emails for consistent branding across all prospect and customer communications
- Automatically sync registration data between Marketo and ReadyTalk, which also provides each registrant with a unique 'Join Meeting' link to include in the confirmation email
- Instantly capture attendance status data after the live event to begin post-event activities like lead scoring to speed sales follow-up
Have you started using the ReadyTalk for Marketo connector yet? What other integration points would you like to see between ReadyTalk and Marketo?