ReadyTalk

Meet with Confidence

Sync Webinar Registration and Attendance Data with ReadyTalk for Marketo

Posted by Beth Toeniskoetter on
Share this Post:

If you occasionally scroll through our blog, it's obvious that ReadyTalk places a strong emphasis on the marketer. Webinars continue to be a cost-effective way to reach new audiences, but are usually just one piece of the pie in overall lead generation strategy. More and more, our customers are turning to marketing automation platforms, like Marketo, to manage all of their lead generation and nurturing efforts, which can include email campaigns to targeted prospects, tracking activity within your website, and assigning scores to leads to gage their interest level in your product before handing them to your sales team.

In the past, customers that conducted webinars with our software had to manually export and import registration data between ReadyTalk and Marketo to use Marketo-based registration forms, and then kickoff confirmation emails.  After the event, the same manual process was required to export and import attendance data to ensure applicable and timely follow-up occurred with participants.

 

ReadyTalk for Marketo

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

That tedious and manual spreadsheet work is now a thing of the past! With ReadyTalk for Marketo, you can:

  • Market your webinars with custom Marketo invitations, registration pages, and emails for consistent branding across all prospect and customer communications
  • Automatically sync registration data between Marketo and ReadyTalk, which also provides each registrant with a unique 'Join Meeting' link to include in the confirmation email
  • Instantly capture attendance status data after the live event to begin post-event activities like lead scoring to speed sales follow-up

Have you started using the ReadyTalk for Marketo connector yet? What other integration points would you like to see between ReadyTalk and Marketo?

 


Comments for Sync Webinar Registration and Attendance Data with ReadyTalk for Marketo

blog comments powered by Disqus

Recent Posts

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success.

Don’t Stutter. Use the Webinar ROI Calculator to Show Your Success. Remember that time when your boss asked you about the success of your webinar program? If you stuttered,...

If You Struggle With Evergreen Topics, Read This

Finding Evergreen Topics Many marketers are generating leads through webinars with the lowest possible cost effort by recording your webinar and redistributing it. On average, a...

5 Tools my Sales Team Could Not Live Without

5 Tools Our Sales Team Could Not Live Without As a Sales Director, my goal is to provide tools and resources to my team in order to make them successful and more efficient.  My...

Cost of a Webinar: Is it a good investment?

Cost of a Webinar: Is it a good investment? With today's technology, there are an overwhelming number of ways a marketer can generate demand and capture new customers. Filtering...

How to Actually Measure Your Content Marketing

How to Actually Measure Your Content Marketing   Today's guest post comes from Jesse Noyes,Senior Director of Content Marketing for Kapost. Kapost is a leading provider of content...

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment

The Cost of a Webinar Lead: Getting the Most out of Your Webinar Investment   Webinars are growing increasingly popular in the B2B marketing world. According to Content Marketing...

Using Webinars to Train Volunteers for International Work

Using Webinars to Train Volunteers for International Work Today's post is provided by Kait Yankello is the Senior Program Coordinator at United Planet. Kait is a ReadyTalk power...

ReadyTalk does JA in a Day

ReadyTalk does JA in a Day Jessica Nolan is the chair of ReadyTalk’s Charitable Contributions Committee—an employee-drive committee supports non-profit organizations that create a...

Where to Find a Great Webinar Speaker

Where to Find a Great Webinar Speaker Have you ever needed a webinar speaker but not sure where to look? The great thing about a webinar is that your speakers and experts can be...