Like many of my peers, I sign up for a few webinars a week....to learn about competitor products, best practices that I can use in my role, or what's on the roadmap for different partners. Almost every confirmation email I receive has a handy 'Add to Calendar' option...making it easy for me to block the specific date and time in Outlook. After adding the webinar to my calendar, the confirmation email (which tells me how to access the event), is promptly deleted. I keep a very clean inbox!
When the time comes for the live event, and my meeting reminder pops up, one of two things happens:
- I open the calendar item, click on the link to join the webinar, and BOOM. I'm in and ready to learn.
- I open the calendar item....and see that I need to find my confirmation email to join the webinar. FAIL.
So my next thoughts? I could start frantically searching my trash folder....or, I could try to find a customer support number to call. But, that seems like a lot of effort. I'll just skip it and wait for the recording.
Most likely, I'm not alone in that thought...which is going to affect your attendance rates, which then decreases the number (and possibly, the quality) of the leads from your webinar that will go into the sales funnel, and on, and on.
But, if you are a Marketo customer, now is the time to get excited! Marketo recently released the ability to include a calendar file, with a placeholder for the unique join meeting link that is passed from ReadyTalk via the integration, in your emails. And, word on the street is, it's easy to setup! To get complete, step-by-step instructions, visit the help article on the Marketo community and start using it! Your attendees (and sales team) will thank you.
Are you a customer of Marketo and ReadyTalk, but not using our integration yet? Check it out on Marketo's Launchpoint.