Social media is here to stay.
And it keeps. On. Growing.
The three major players, Facebook, Twitter, and LinkedIn, continue to garner the most users in both the B2C and B2B arena. ReadyTalk customers often conduct large webinars on a regular basis for several purposes, such as online training, new product launches, and most often, lead generation and qualification. This is where social media and webinars marry, since our customers are constantly looking for ways to easily engage with their audiences and increase registrations prior to their event, especially with tools they already use.
To continue our focus on the marketing user, ReadyTalk has added the following social media features to Conference Center to help our customers leverage their own social networks, as well as those of their audience) to expand their reach and drive more qualified leads:
- LinkedIn Integration for Scheduled Meetings (ReadyTalk already offers automated promotion through Facebook and Twitter)
- Enable your participants to easily share your upcoming webinar on Facebook, Twitter, and LinkedIn through the registration page and event emails
As a chairperson, you have the option to turn the ability for your participants to share your event on their social networks at any time.
And that’s not all. We’ve also added the ability to add an upcoming meeting to Google Calendar, to help increase the efficiencies for both the chairperson and participants.
Remember to refer to last week’s blog post to learn about some of the user interface changes!
Beth is a Product Marketing Manager and works with our customers to understand their needs as they relate to event services and our conference center, which is used to setup the details of our clients' upcoming meetings. Outside of the office, Beth loves to spend time with family and friends, cook, and hit the slopes.