ReadyTalk

Meet with Confidence

Use Social Media to Engage your Audience Before your Webinar!

Posted by Beth Toeniskoetter on
Share this Post:

In the past few months, there have been several discussions on the ReadyTalk blog about using social media, and other outlets, to expand the reach of your potential webinar attendees.  Simone Verhulst, our Marketing Demand Generation Manager, recently gave several ways (34 ways to be exact!) to reach new audiences, which included tapping into user groups and online communities, while Anita Wehnert, Director of Product Marketing, pointed out the various promotion tools that ReadyTalk offers to those marketers that use webinars for lead generation.

Social Media for Audience Engagement

But what's another way to use social media to engage your audience before the webinar even begins? AND ensure that you are covering the content your attendees are looking for?  

Social media strikes again!

Many webinar organizers use the registration form as a vehicle to collect more information about their participants prior to the event, but mostly for lead qualification purposes. However, social media channels, like Facebook and Twitter, allow you to start the conversation prior to your webinar, between you and your individual participants, as well as each other. 

How do you engage your participants prior to your webinars?


Comments for Use Social Media to Engage your Audience Before your Webinar!

blog comments powered by Disqus

Recent Posts

Cost Analysis of Webinar Leads

 Cost Analysis of Webinar Leads Webinars have gained popularity as a cost effective lead generation tactic in the past couple of years. Depending on your webinar strategy, the...

Webinar Promotion Q&A with Marketing Experts

Your Webinar Questions Answered by HourlyNerd's Dan Slagen and ReadyTalk's Shawn Cardinal On August 19, Dan Slagen, the CMO of HourlyNerd spoke on ReadyTalk’s webinar series about...

Watch your audience go from yawn to yay!

ReadyTalk Hosts Susan Stewart on our Webinar Series Time and time again people eagerly register for webinars, to only drift off from the live event and leave the webcast wondering...

The Cost of Bad Data

Cost of Bad Data Bad data is data that is not perfect – it could be incorrect data, data with missing chunks or data that is delayed. Most businesses do not realize it yet, but bad...

Optimize Your Webinar Spending with the Webinar ROI Calculator

Optimize Your Webinar Spending with the Webinar ROI Calculator As a marketer, you’re probably asked to provide weekly results in order to justify your budget and efforts. Week over...

ReadyTalk Makes Outside Magazine's 2014 list for "Best Places to Work"

The 2014 Outside Magazine “Best Places to Work” winners have been released, and ReadyTalk is happy to announce that we have made this year's list. For the past seven years, Outside...

6 Perspectives On Realistic Goals For New Advocate Marketing Programs (Guest Post)

6 Perspectives On Realistic Goals For New Advocate Marketing Programs If you’re anything like me, you have to set explicit goals for yourself before you can get anything really...

Find the Paths Your Customers Follow (Guest Post)

Find the Paths Your Customers Follow SHINY OBJECTS ARE DISTRACTING ReadyTalk recently invited me to provide a webinar on delivering content for demand generation and customer...

New from ReadyTalk - iPhone App Web Participant

Joining web meetings from your iPhone has never been easier.  Whether you are in the office or on the road, you can now participate in both the audio and web portions of the...