In the past few months, there have been several discussions on the ReadyTalk blog about using social media, and other outlets, to expand the reach of your potential webinar attendees. Simone Verhulst, our Marketing Demand Generation Manager, recently gave several ways (34 ways to be exact!) to reach new audiences, which included tapping into user groups and online communities, while Anita Wehnert, Director of Product Marketing, pointed out the various promotion tools that ReadyTalk offers to those marketers that use webinars for lead generation.
But what's another way to use social media to engage your audience before the webinar even begins? AND ensure that you are covering the content your attendees are looking for?
Social media strikes again!
Many webinar organizers use the registration form as a vehicle to collect more information about their participants prior to the event, but mostly for lead qualification purposes. However, social media channels, like Facebook and Twitter, allow you to start the conversation prior to your webinar, between you and your individual participants, as well as each other.
How do you engage your participants prior to your webinars?