Fri
24
May
Webinars
Monday, May 20, 2013 in Best Practices
Today's post is from Jerry Rackley, Chief Analyst at Demand Metric,
who will also be presenting more information on this subject in an
upcoming webinar, Streamlining the Sales Cycle with Webinars, on
Thursday, May 23 at 1 p.m. EST. As a marketing
communications channel and form of content, webinars have undergone
a lot of maturing. Just a few years ago, webinars had a
pretty narrow focus as an online sales or demonstration tool.
They’re still very good for this, but their utility today is
much,... Read More » »
read more
Wednesday, May 15, 2013 in Best Practices
There was an abundance of content marketing tips at the
Content2Conversion event hosted in NYC earlier this month. Being a
newbie to both the Big Apple and the conference, I had plenty to
keep my mind occupied for a few days (thus the delayed blog
post...or something like that). The line-up of speakers was second
to none and there were plenty of opportunites to connect with like
minded marketers - many of whom had the same questions, so I felt I
was in good company. Content marketing is no... Read More » »
read more
Monday, May 6, 2013 in Best Practices
Today's blog post is provided by Mike Agron, co-founder or
WebAttract. Mike recently presented on the ReadyTalk Webinar
series in a webinar called "Managing the Webinar Life Cycle
from Start to Finish." He also co-wrote an eBook on the
topic. I always say that anyone can deliver a mediocre
webinar, but to deliver an amazing webinar it takes thoughtful
planning, nurturing and execution. Ask yourself, are webinars
high enough on your priority list to devote the necessary time to
craft the... Read More » »
read more
Thursday, May 2, 2013 in Best Practices
Guest blog by Bob Hanson, president, Quantum Leap Marketing You
have probably noticed an abundance of articles, tweets, blogs and
posts on content marketing. Why are marketing experts talking up
this strategy? What is Content Marketing? We used to call content
marketing two-step direct marketing, or multi-step marketing. Savvy
small business marketers have used this strategy for decades, but
it is now imperative and can be more effective than ever. In short,
content marketing means taking a piece... Read More » »
read more
Tuesday, April 30, 2013 in Best Practices
Like many of my peers, I sign up for a few webinars a week....to
learn about competitor products, best practices that I can use in
my role, or what's on the roadmap for different partners.
Almost every confirmation email I receive has a handy 'Add to
Calendar' option...making it easy for me to block the specific date
and time in Outlook. After adding the webinar to my calendar,
the confirmation email (which tells me how to access the event), is
promptly deleted. I keep a very clean inbox! When... Read
More » »
read more
Friday, April 26, 2013 in Featured Post
Today's post is provided by Christine Leas, from Kapost. Webinars
are fabulous affairs, indeed. They’re convenient,
inexpensive, educational, social…and they’re one of the most
popular ways for B2B marketers to reach new customers and build
enduring relationships with existing ones. According to
a recent study by the Content Marketing Institute, 59% of B2B
marketers are using webinars (up from 46% last year) and 61%
believe that webinars are an effective content marketing tactic.
And that 61% are... Read More » »
read more
Thursday, April 25, 2013 in Best Practices
I recently posted a poll on Eloqua's Topliners community
asking “What new features would you like to see in Eloqua webinar
apps?” What was the response? A whopping 64% of respondents said
that an "Add to Calendar" (ICS) file with unique join meeting link
for confirmation and reminder emails was their top priority. Why is
this feature important? Simply put, this seemingly small change can
deliver higher webinar attendance rates. I have some good news for
those who responded to the poll... Read More » »
read more
Wednesday, April 24, 2013 in Best Practices
This is the last post of a three-part series on creating and
delivering content that inspires viewers, beyond just your slides
(beautiful as they may be). Be sure to check out Part I (content)
and Part II (medium) if you haven't had the chance, but today's
topic is all about the delivery. Delivery can make or break your
presentation. As presenter, make sure you and your materials are
not redundant. You are the one bringing life to the slides by
adding useful information, not reading them... Read More » »
read more
Tuesday, April 23, 2013 in Best Practices
This is part II of yesterday's post on the topic of creating and
delivering content that goes beyond your slide deck to inspire
viewers. The component for success that we'll address today is the
medium. The Medium is your channel for conveying the content, so
it's important to choose a means by which the audience can get the
most out of the material. Here are a few things to consider: How
big is your audience? What kind of venue will the audience be in?
(Home at their computer? In a large... Read More » »
read more
Monday, April 22, 2013 in Best Practices
We recently hosted a webinar on creating and delivering an
impactful presentation with the talented Mr. Rackley (Jerry
Rackely, that is) from Demand Metric . His emphasis was going
beyond your typical deck of slides to capture people's attention,
keep it and make your point. Typically, a presentation is put
together to inform or persuade and hopefully steer the listener
towards a decision, right? Well, if this is in fact the case, then
it's imperative that your supporting material and actual...Read
More » »
read more
Thursday, April 18, 2013 in Best Practices
ReadyTalk will be exhibiting at the B2B Content2Conversion
conference next week to discuss the role that webinars have in a
content marketing strategy. Webinars you say? What do webinars have
to do with a content marketing strategy? Plenty! What marketers are
now calling content, readers refer to as information. And our users
are looking for plenty of it. A webinar can be a time-consuming
piece content that disappears into the ether after the event. But
if executed correctly, it can provide the... Read More » »
read more
Thursday, March 21, 2013 in More from ReadyTalk
So, yesterday morning I had an "oh crap!" moment (that's the PG-13
version). You know, when you send out an email blast to 11,000
people and realize that you forgot to review the subject line that
still said "NEEDS TITLE"? Yeah, one of those. Most marketers have
experienced this kind of flub at some point. In fact, I had a few
replies assuring me that they had 'been there, done that' and were
hoping to give me a heads-up so I could potentially catch the rest
that hadn't gone through yet. Y'all...Read More » »
read more
Wednesday, March 13, 2013 in Best Practices
A webinar can be a time-consuming piece content that disappears
into the ether after the event. But if executed correctly, it can
provide the foundation for effective content - from blog posts to
whitepapers. So here are three answers to the most commonly asked
webinar and content marketing questions. Looking for more answers
to these and other content marketing and webinar questions?
Download the full 20 questions (and answers) in
our eBook. Read More » »
read more
Monday, February 25, 2013 in Best Practices
Last week, I had the opportunity to soak in some great ideas
and advice from content marketing experts at the inaugural Content
Marketing Bootcamp event. Hosted by Eloqua and Kapost, the event
brought together close to 250 B2B marketers who were passionate
about creating, managing, and delivering compelling content
throughout the buying process. Why Content Marketing? Why is
the topic of content marketing so timely? We’ve all heard the CEB
statistic that today’s buyer doesn’t engage with sales...
Read More » »
read more
Thursday, February 21, 2013 in Ways to Use ReadyTalk
To my fellow marketers, does this sound like a familiar scenario? I
have 17 emails in my inbox from various colleagues and sponsors
about the title and description of our upcoming webinar. What will
it look like once we start working on the presentation and all of
the associated promotions? What a nightmare. There must be a
better way of doing this… Introducing the ReadyTalk for Kapost
integration. Kapost is a content marketing platform that has
recently added ReadyTalk webinars as part of the... Read More » »
read more
Tuesday, February 12, 2013 in Best Practices
While webinars are a valuable part of the marketing mix, your
webinar platform is inherently isolated from other critical systems
– CRM, marketing automation, and third-party registration.
This disconnect presents a number of challenges including less
accurate data, more manual work to move data between systems, and
delayed follow up. Good thing many business-critical systems can
now be integrated with webinar platforms to eliminate these errors
and manual tasks. Tune in to this AMA TV episode... Read More » »
read more
Monday, February 11, 2013 in Best Practices
Today's post is provided by Jerry Rackley, Chief Analyst, Demand
Metric. Jerry will be presenting on the ReadyTalk Webinar Series on
2/27 on "Beyond the Slide Deck: Creating and delivering great
presentations. Register today. Content Marketing is a marketing
strategy with a lot of cachet these days, and for good reason: it
is effective in helping attract and retain customers.
Webinars are certainly a strong plank in the Content Marketing
platform, but how strong are they? The 2013 B2B Content...
Read More » »
read more
Wednesday, January 9, 2013 in Webinars
It’s become so common for Twitter users to report live events
through their tweets that there’s now a phrase for it—‘live
tweeting’. Companies have also started live-tweeting webinars and
other events in order to give followers a taste of what’s going on
and to entice them into signing up for the next event. Here’s how
to live tweet a webinar in a way that will have people lining up to
attend the next one: Advertise beforehand. Just as the actual
webinar will be promoted in the days leading up to... Read More » »
read more
Friday, December 28, 2012 in Webinars
At Eloqua Experience in Orlando I spoke about how to do a
server side post in Eloqua using javascirpt, cURL and some JSQuery.
A server side post is different than a direct post in that in
a server side post, the server is doing some processing before it
reposts back to Eloqua. This is often needed when the form in
question collects credit card information or some other
confidential information you dont want posted back. The problem we
had was that our free trial and a buy now form are not... Read More
» »
read more
Wednesday, December 26, 2012 in Best Practices
In order for a webinar to be successful, it’s extremely important
to engage the audience. Also, attendees who feel as if they were
fully engaged with the event are more likely to sign up for future
webinars. One of the most well known best presenting practices is
the inclusion of several Q&A sessions in each webinar.
Throughout the webinar, attendees are invited to submit questions
related to the general topic or specific content of the conference.
At prescheduled times, the presenters take a...Read More » »
read more
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